Sorry Kermit you have been replaced by…yes, Baby Yoda (who is not actually the Yoda - who would have thought it). The meme’s are insane already. And last week we were scratching our heads of why Disney execs pulled copyright, what a difference a week makes.
I have been loving the last season of Silicon Valley, worth binging if you have Sky in 🇬🇧 or HBO in 🇺🇸 so onto…
Why you are here…⤵
😍 The Must-Reads Of The Week 😍
Marketing & Growth
Must Read Of The Week - 💯 The Memo all Marketing Leaders have to read 💯
🥤Brand as a blended relevancy factor - Coca Cola is in Super Bowl 2020 ads
🚴♀️ Peloton came under some negative backlash on social media,
With a high priced point product like that, it is targeting very specific demographics and can see why it was misinterpreted.
Here is a great thread on why it is so bad from a copywriting perspective
🤷♂️ Shocker - Instagram check out / shopping works…
Huge BUT…The bigger point, people are lazy, where we discover is important, if you add frictionless purchasing we will use it. We will rarely leave (x-platform) Instagram -> open a browser & purchase separately.
The standalone discover to search experience will be tiny so defaults are always going to matter. A moat for Facebook but if you cannot create demand and won’t get discovery, no one will buy. All products need a push regardless of what big platforms suggest.
With the above said, 🛍 Instagram have a pop up in Selfridges in London where it sells brands that started on Insta.
🧳 Start ups are notoriously hard to work in, especially in the DTC space, Away has come under fire this week with their latest crazy working hour demands and bullying via slack culture
From being the most disliked video of 2018 to 2019’s version…(at time of posting, it’s also massively dis-liked 😏)
🎹 The most streamed music numbers for 2019 were released by Apple Music and Spotify.
😠 Facebook are also making travel apps (oh and Podcasting apps)
🚖 Ubers next move…“We can extend that (food delivery) model to essentially every single local retailer, so that anything you want in New York City can be delivered to you, hopefully in under 30 minutes,” - Dara Khosrowshah Uber CEO this week.
The Uber safety report might just be the final nail in the coffin for some riders, it is not very good reading at all.
📨 Google co-founders announced in a letter they had stepped back day to day operations.
🛩 Larry Page has been struggling with their flying taxi’s idea
🕵️♂️ This is an amazing take by Matt Levine on Alphabet becoming Google again
🧠 Disney you smart smart people - Disney+ is going to have a show called Star Wars: Jedi Temple Challenge (aka Jedi training)
Nostalgia 101 - I’ll leave you to Instagram’s latest round of ads from their celebrities…
🤔 Final Thought 🤔
Rather than Facebook, I've always believed LinkedIn would be a great place to natively play, host and listen to podcasts.
Upload or Embed, embed would be easy, Why?
Increases engagement, an ability to build groups, build extend your network with people with similar interests and increases your affinity to host and friends. LinkedIn Product or Growth Teams get in touch…for more ideas 😉
👏You made it to the end 👏
Have a great weekend & thanks for reading The Must Reads Newsletter.
Disclaimer: All views are my own, until you click through on the stories.
This week’s gif is of course from Giphy