Happy Friday! How is it closing in on the end of week 3 of January?
Something that jumped out this week…It’s official, Fortnite is now a “sport” in colleges and schools in the 🇺🇸, how times have changed since playing a sport in a vest and shorts in the freezing cold!
What keeps the kids happy and engaged is good, especially with the money and emphasis in gaming currently.
❺ The 5 Must-Reads You Might Not Have Seen This Week ❺
I always like to share a few stories you've unlikely read or seen so here are 5 Must Reads you might not have seen:
🇸🇳 Remember music producer and artist Akon, well he has his own city (yes, Akon City) and wants to have its own bitcoin (Akon Coin) and wants it to be a tourist hotspot in Senegal. Maybe he will give everyone an iAkon and an Akonbot too. Why not 🤷🏻♂️
🚨 The Head of Instagram was the latest person to be SWATTED (SWAT team called to your house) & the police don’t know what to do to prevent it. This first became popular through twitch streams.
😍 The Must-Reads Of The Week 😍
🍆 Lush as gone hard for Valentines Day
When I first saw this I wasn’t convinced but this is smart marketing.
Here is what Netflix CEO said about serving ads:
“We want to be the safe respite where you can explore, you can get stimulated, have fun and enjoy – and have none of the controversy around exploiting users with advertising,” - Reid Hastings
🤔 Apparently being a WhatsApp admin in politics is a powerful job, who knew of its power - Group chat can be stressful but imagine them full of MP’s & power hungry people, no thanks.
🖼 How Instagram has revolutionised the tattoo industry - You can also argue this has also happened for barbers too
Growth opportunity: 👏 How to double your keywords on the App Store
🗣Apple are considering highly produced podcasts to promote its TV shows
- if you have seen Truth Be Told (its very good) you know, if not, it’s centred around a podcast and a cold case, it would have been a great way to retell and re-promote the show
🔗 I also share my favourite podcasts of the week🔗 - Let me know what I have missed
☀️ Tripadvisor are letting 200+ people go, Google’s aggressive move into the market is to blame (those competitors are not a click away anymore are they Google - this should concern many businesses!)
🖐Amazon wants you to pay for things by your hand & it might just take over payments
Amazon have been leaps ahead in tech and payments for a while, no surprise that this could win out. Prime hands only
💭 FYI If you’re on telegram and prefer to receive must reads as a message you can, just click here and add Must Reads! 💭
👏You Made It To The End 👏
Thanks for reading this week’s Must Read’s. Go have a great weekend!
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Disclaimer: All views & recommendations are my own until you click through on the stories.
This week’s gif is from NYT.
About Must Reads - This is your hand-curated weekly newsletter by me (Danny Denhard), covering Marketing, Growth, Business, Culture, Product & sometimes as a treat I throw in a few weird and wonderful reads, that will make you think.
I add commentary to a number of stories to add some personality and flavour to your Friday's or whenever you open your email.