Happy Friday, it is the end of February already, I know many of you are looking forward to the weekend, so letās dive right in.
Letās Chat: If you want to discuss anything in this newsletter you can reply to this email, or letās chat on LinkedInĀ orĀ Twitter.
šHit of the week š: How about bunk beds in economy, Air š³šæ are said to be trialling it. Would this help you to fly long distance?
šMiss of the week š:Ā Covid-19 aka The Coronavirus has had a Ā£132m impact on Coronaās business - reputation management isnāt going to help is it. Trivagoās CEO also suggested Covid-19 has had "quite a significant effect" on š§ this week
š The Must-Reads Of The Week š
šŖ Simon Sinek āRivals over Competitorsā - Respect them, their strengths reveals our weaknesses
Stop thinking of others as competitorsā¦ Instead, find worthy rivalsāŗ What employees most need to be successful and happy in the workplace
š£ How habit will break your fear of talking in public
As someone who really didnāt look forward to presenting at conferences and still gets anxious before the event, practice does help and be over-prepared really helpsš¦øāāļø Forget what you thinkā¦Dyslexia as a superpower
š¹ LinkedIn is going to be testing stories - what do you think?
š¤³ How Instagram has stayed so relevant
The future of Instagram will be shopping, chat, and updating (chronicling) your tribeš§ Gmail impacting US Presidential race?
People are slowly realizing Gmail (and other email apps) algorithmically filter what you seeš How the ācornerstoreā (corner shop in š¬š§) become a viral trend on TikTok
š” Reddit CEO Steve Huffman - āMaybe Iām going to regret this, but I canāt even get to that level of thinking with them,ā Huffman said. āBecause I look at that app as so fundamentally parasitic, that itās always listening, the fingerprinting technology they use is truly terrifying, and I could not bring myself to install an app like that on my phone.ā
š¬ British Gas marketer "Letās shut up about long-term brand building vs short-term" sales
š¤ Will the āsinfluencerā be the best way to win with CSR?
š¬ JIF or GIF?
Giphy and JIF collaboration is a long time coming but nicely executedš Uber + ads = NYC yellow cab
Ads on top of the cab, ads inside, ad-supported models is always something companies come backš Google Calendar for Fight-Scheduling or Trello for Household Chore Tracking Anyone
š Last weeks most popular Must Read was š Problem Raiser vs Problem Solvers vs Problematics
šYou Made It To The End š
Thanks for reading this weekās Must Readās. Have a great weekend! Ā
Danny DenhardĀ - About Me: 19 years in Marketing, Product,Ā GrowthĀ and as a Ā Crowdfunding business leader. You will want to see myĀ RIP to the CMO roleĀ presentation and I will be speaking at the Festival Of Marketing.
Most importantly, I write this weeklyĀ Must Reads Newsletter.Ā
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Disclaimer: All views & recommendations are my own until you click through on the stories.
This weekās gif is fromĀ Giphy