🏈 This week is Superbowl week, yes ads do really cost around $5m for their spots and brands love them, the production costs can be north of $10m, that’s the advertising budget for most brands globally. Probably save to say The Washington Post ad won.
😉 Remember to tweet, email or connect with me on LinkedIn.
❤️ Marketing / Growth / Advertising ❤️
Why Superbowl ads are worth the $10m price tags (from the small companies wanting to go nationwide to M&M’s releasing their new product lines)
Can a decline in your brand be a good thing for you bottom line? Maybe right for Subway and McDonalds
Anchorman podcast coming….is this the future of marketing in podcasts?
LinkedIn have release water cooler, a centralised space to see most popular posts of the last month (60% engagement growth YoY makes LinkedIn a hugely powerful platform for you and work)
💵 Business 💵
Spotify are in talks with Gimlet media to acquire them for north of $200m.
This is huge, it offers hope in podcasts and production companies where podcasts struggle to make money and monetise their quality content.
Gimlet were one of the first companies who produced high quality podcasts and have had homecoming with Julia Roberts produced and showing on amazon prime video.
In Uber’s latest move, you can now buy tickets (well in Denver) for buses, trains etc - this is important as Uber expands their offering and turns Uber in a travel utility not just an app that you only use when wanting a cab.
🎧 Must listen to podcast 🎧:
🚀 Product 🚀
YouTube are fighting it’s community again, here is the latest problem: dislike mobs (ask any brand or creator what they fear…)
Advertising still rules product development: Spotify is working on a self serving ad platform based on interests - will this improve our experience?
BTW I have been really impressed by Argos, Ikea and TaskRabbit in recent weeks, great use of apps, SMS and delivery tracking. Good product is not that difficult is it!
💯 Your 5 for Monday Morning 💯
How popcorn saved the movies
This is a joy to read and highly recommend it (from People lead from Twitter):