For the next few weeks I am going to be trying something new, I’ll be adding in tips and advice from marketing, product and growth leaders within the must reads - let me know what you think by tweeting, emailing or messaging me on LinkedIn.
❤️ Marketing / Growth / Advertising ❤️
My colleague Adam Selby submitted this smart Paddy Power campaign “Loyalty is dead” with Ryan Giggs brother (FYI this profile is for over 18’s and will require a follow to watch so link changed to Twitter)
I’m a huge fan of mentorship & Adobe suggests the same in Get a career coach
Rapid Fire Q&A with Marketing Leader Simon Swan - Marketing and digital transformation leader answers:
Q. What are the three skills you look for in any marketing professional?
1. The right attitude (you can teach the skills), 2. Resilience, 3. Empathy
What is your quote you live by?
Q. "The easiest thing is to react, the second easiest thing is to respond but the hardest thing is to initiate" (Seth Godin)
Q. What are your must reads?
Books: Playing to Win, How not to plan, Eat Your Greens
💵 Business 💵
(Ex Netflix People Leader) Patty McCord speaks the truth, 8 lessons to help your company adapt to be a company for happy staff
How banks are fighting back against challenger banks like Monzo - hint by building less processes and building better products
Swiping for “love” before valentines day? Here’s how the Tinder algorithm works “Every time you swipe, the next choice should be a little bit worse” - well apart from a super swipe
Hinge joins Match Group (plenty of fish, OK Cupid and Tinder) - small dating pool no?
Match is known for buying the latest cool and different dating apps to control the market, hinge is one of those apps that has managed to get decent traction thats moved away from hook ups, let’s see where in their portfolio they place it
Why we should be concerned that the KFC chicken shortage will be a thing to come when Brexit hits
Stockpiling is already happening by large supermarkets, this is a worry as we rely on 50% of food to be imported into the UK
🚀 Product 🚀
Spotify blocks usage of adblockers in their TOS, just when their ad model needs to kick in after their bumper week of purchasing Anchor FM and Gimlet. This is probably the best article of the week from Ben Thompson on Spotify’s podcast aggregation play
This is important as it would appear Spotify are going to be concentrating on time spent as a metric of success for podcast and monetise through ad platform.
Here are 15 multi billion dollar companies pitch decks - my favourite Uber (when it was ubercabs) - how their products and branding has changed
💯 Your 5 for Monday Morning 💯
- 👇this is well worth the read. Was great to be a part of this on 👇 https://t.co/03SGF7P5As
Seán Donnelly@Seanog1982@Econsultancy has just published its Skills of the Modern Marketer Report https://t.co/P9jpZIs5zk Special thanks to @digitalandy @SamuelBrealey @SamuelBrealey @Cian_Corbett @RouserJP @dannydenhard @colinalewis @laurensudworth @pixability
Well worth a watch, Emily Weiss has built a great company in glossier and their community is right at the heart of it, I’d recommend her recent interview/podcast with Kara Swisher
I will leave you with my friend Will’s art from his instagram (follow him here)