Happy Friday! You’ve made it through another week (albeit a four day week for most of us). Enjoy this week’s must-reads and have a great weekend.
🤩 Your Five For Friday 🤩
🌭Is "cloud restaurant" services the future? - Tell the restaurants what you want even if not on their menu, not sure large restaurants would love this but huge opportunity to build a USP on delivery apps
💬 North Face and Wikipedia got into this week over a marketing stunt, obviously Wikipedia were not impressed and blogged about it - marketing has always been about improving APP (Awareness, Perception and Preference) you could argue North Face and agency did this.
🙃Scary AI (click on the tweet below to view)
❝Quote that resonated with me this week❞
“Excellence is doing ordinary things extraordinarily well.” - John W. Gardner (via FridayFwd)
❤️ Marketing / Growth / Advertising ❤️
Has Lyft set a trend to split out marketing in marketing operations and brand? Their latest CMO only lasted 8 months
Powerful new Gillette campaign #mybestself - are you a fan? Tweet me and let me know
If you work in marketing, you might like the downloads of the most popular email apps - two of my recommended apps are Spark and Outlook, Spark is my favourite for multi email account management as has smart folders and customisable rules and notifications and Outlook is great for work emails and organisation
A Wired writer allowed algorithms to control her life, really interesting experiment (although we are controlled by algorithms everyday in everything that we do)
💵 Business 💵
Meet the man who is on a mission to take down Airbnb (and probably doing good along the way)
The creator of JustinTV, twitch (and others) has a great thread on managing a company - Justin also has written a good blog post when things aren’t working for your startup / company and what to concentrate on
🚀 Product 🚀
Here is a good conference talk (video) from FT’s CPIO at Digital Transformation Conference around finding your north star (their method (recency x frequency x volume => engagement tipping point)
Google’s browser Chrome changed recently and looked to kill ad blockers, its kinda complex to understand but this tweetstorm is a good explainer, could make Edge and Firefox more attractive
🎧 Must Listen Of The Week 🎧
It’s a must watch must listen share this week, Simon Sinek can divide opinion but start with why and his LinkedIn series are great, if you have ten mins, take a listen to his advice and i’m pretty sure you’ll be able to apply in your every day
🤔Final Thought 🤔
One network I have never cracked is…Reddit, (I highly recommend Ask Me Anything book) Reddit is the social network that goes deep, with out 150k communities, 150m posts & 1.2 billion comments in 2018 alone (it’s often the driver for viral content and can see in-depth conversation for many important topics), here is a good podcast diving into reddit, their approach and their community first angle. I’m lucky to see many successful campaigns being powered by communities and most recently Reddit subreddits driving huge interest and support.
The web is evolving, it is going back to communities and being able to voice your opinions, concerns or ask for help without a troll or random person giving you their unvalued opinion or comment.
I have four things that connect people: Topic, Cause, Interest, Local (and 4 reasons why people share online; Love, Hate, Anger, Vanity) all four play into Reddit’s world and the way the web is being shaped by companies and users wanting to take back their identity and spend their time in places of value; it has posed the questions:
Is it time for us to re-think platforms we use?
or: Give Reddit or more discussion based platforms another chance?
Quora got a huge round of funding again and many people are talking about it’s value in their day to day.
I know i’ll be firing up the Reddit app again this weekend. Will you?
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