Happy Friday! You’ve made it through another week (albeit a four day week for most of us). Enjoy this week’s must-reads and have a great weekend.

‼️ Lead story: Burnout is impacting 10% of people, are you or your business ready to tackle this? ‼️

🤩 Your Five For Friday 🤩

1. 🌭Is "cloud restaurant" services the future? - Tell the restaurants what you want even if not on their menu, not sure large restaurants would love this but huge opportunity to build a USP on delivery apps

2. 🤔 YouTube trending which is one of the most popular discovery methods online is favouring advertiser friendly content over creators content (⏯video available here)

3. 💬 North Face and Wikipedia got into this week over a marketing stunt, obviously Wikipedia were not impressed and blogged about it - marketing has always been about improving APP (Awareness, Perception and Preference) you could argue North Face and agency did this.  

4. 📺 Here’s how the PowerPoint creator at Microsoft stops death by PowerPoint (in 5 easy tips)

5. 🙃Scary AI (click on the tweet below to view)

   Dmitry Ulyanov@DmitryUlyanovML

   Another great paper from Samsung AI lab! @egorzakharovdl et al. animate heads using only few shots of target person (or even 1 shot). Keypoints, adaptive instance norms and GANs, no 3D face modelling at all. ▶️ youtu.be/p1b5aiTrGzY 📝 arxiv.org/abs/1905.08233 https://t.co/GjVrJbejT0Few-Shot Adversarial Learning of Realistic Neural Talking Head ModelsSeveral recent works have shown how highly realistic human head images can be obtained by training convolutional neural networks to generate them. In order to create a personalized talking head model, these works require training on a large dataset of images of a single person. However, in many prac…arxiv.org

   May 22nd 2019

   15,602 Retweets36,117 Likes

❝Quote that resonated with me this week❞

“Excellence is doing ordinary things extraordinarily well.” - John W. Gardner (via FridayFwd)

❤️ Marketing / Growth / Advertising ❤️

• Has Lyft set a trend to split out marketing in marketing operations and brand? Their latest CMO only lasted 8 months

• Powerful new Gillette campaign #mybestself - are you a fan? Tweet me and let me know

• My colleague Soph wrote a great post on “how brands should say sorry”

• Seth of the week - playing to win vs having something you can win at

• If you work in marketing, you might like the downloads of the most popular email apps - two of my recommended apps are Spark and Outlook, Spark is my favourite for multi email account management as has smart folders and customisable rules and notifications and Outlook is great for work emails and organisation

• A Wired writer allowed algorithms to control her life, really interesting experiment (although we are controlled by algorithms everyday in everything that we do)

• Ofcom’s annual report is out and although pretty obvious there are some interesting nuggets around usage and how the British public understand (or don’t) the web and properties
  

  

💵 Business 💵

• ❤️ this hustle - man buys from Walmart and (arbitrages) sells for 💰 on Amazon

• Meet the man who is on a mission to take down Airbnb (and probably doing good along the way)

• With the NYC metro now accepting Google and Apple Pay is the phone now going to be the new ticketing system?

• Google have banned marijuana apps from their app store, legal weed is a tricky business

• The creator of JustinTV, twitch (and others) has a great thread on managing a company - Justin also has written a good blog post when things aren’t working for your startup / company and what to concentrate on
  

🚀 Product 🚀

• 🇨🇳Food delivery companies across the world have different ways of delivering food and in different bags, plastic bags is a global issue but in China it’s getting worse

• Podcasting is a huge business (yes I am a podcast nut) but this hugely detailed report by VC firm A16Z is essential reading why podcasting is so important and what opportunities are available

• This is a fantastic read from the Deliveroo design team about how important their delivery app is (to their riders / delivery drivers) and how words and design is essential

• Instagram is a shopping powerhouse, with 39% of people surveyed already having brought directly through instagram

• Here is a good conference talk (video) from FT’s CPIO at Digital Transformation Conference around finding your north star (their method (recency x frequency x volume => engagement tipping point)

• Ben Evan’s blogged about the end of mobile this week and it’s pretty compelling case of what’s next.

• Google’s browser Chrome changed recently and looked to kill ad blockers, its kinda complex to understand but this tweetstorm is a good explainer, could make Edge and Firefox more attractive

🎧 Must Listen Of The Week 🎧

It’s a must watch must listen share this week, Simon Sinek can divide opinion but start with why and his LinkedIn series are great, if you have ten mins, take a listen to his advice and i’m pretty sure you’ll be able to apply in your every day

🤔Final Thought 🤔

One network I have never cracked is…Reddit, (I highly recommend Ask Me Anything book) Reddit is the social network that goes deep, with out 150k communities, 150m posts & 1.2 billion comments in 2018 alone (it’s often the driver for viral content and can see in-depth conversation for many important topics), here is a good podcast diving into reddit, their approach and their community first angle. I’m lucky to see many successful campaigns being powered by communities and most recently Reddit subreddits driving huge interest and support.
The web is evolving, it is going back to communities and being able to voice your opinions, concerns or ask for help without a troll or random person giving you their unvalued opinion or comment.
I have four things that connect people: Topic, Cause, Interest, Local (and 4 reasons why people share online; Love, Hate, Anger, Vanity) all four play into Reddit’s world and the way the web is being shaped by companies and users wanting to take back their identity and spend their time in places of value; it has posed the questions:
Is it time for us to re-think platforms we use?
or: Give Reddit or more discussion based platforms another chance?
Quora got a huge round of funding again and many people are talking about it’s value in their day to day.
I know i’ll be firing up the Reddit app again this weekend. Will you?

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