Twitter came to life this week with some of the best banter and investigation work by Coleen Rooney and brands newsjacked it expertly (my favourite ASOS).
🤓 Must-Reads From This Week 🤓
🧐 I am often harsh on Facebook but when will companies learn from their mistakes? This time Twitter has overstepped.
👏Pirates: Friend of the newsletter Kieron, has shared his thoughts this week on Record Labels and their deals
I really feel that these labels are the modern day pirates, taking artists for everything they have and giving nothing in return.
Culture is one of the most popular themes I share, here are three must-reads or listens:
💌 Revolution Not Evolution: How Reddit is looking to move from the dark side of the internet to becoming Marketing Departments BBF
🙁 (Not) By Facebook: How Instagram’s new Threads app caused a namesake app to tank in the app stores
In related news 📰 US public are unaware that Facebook owns WhatsApp & Instagram , 🏷 Facebook is adding topics to groups (smart move), 🖥 Instagram is working on DM’s for desktop
🕵️♂️ Finally, Business Sites Are Writing About It: Google's stranglehold on search pushes companies into the dead zone
🙃 Streaming Strategy: Why the streamers posturing will ultimately be bad for us the paying subscribers
👨🏫Here is a great read by industry expert Matt Ball in NYTimes on why streaming is going backwards
👟Onto The Next Drop: Insightful interview on the future of reselling and drops with cofounder of StockX
“StockX has made it more accessible for people who never tried to wade through eBay or Facebook groups to buy shoes,” he adds. “This person bought their last pair of shoes at Nike or JD sports and it’s made it easy to be able to buy it on StockX than anywhere else.”
💰Android Leader: The Facebook app has passed 5 billion (yes with a B) downloads on Android devices alone.
Two things to note, 1) Facebook has been the most popular app for many years and was pre-installed across many devices. 2) People were making in-app purchases of $399.99 - mind blown.
As ever, thanks for reading Must Reads.
— 👏 Must-Reads By Me 👏 —
Growth: The Growth Commandments (read if you want to understand a proper Growth department & why it is not just another Marketing or Product team)
🎧Must Listen 🎧 Think beyond the newsfeed
FYI: Thoughts and ponderings are my own.
Image Sources - Gif = Giphy, Colleen Rooney - Twitter