🧐 Is Ryan Reynolds the marketer of 2019? 🧐

Probably....

Let me know what you think of this week’s must reads by tweeting, emailing or messaging me on LinkedIn.

❤️ Marketing / Growth / Advertising ❤️

This week; things to know but don’t click through on: Whatsapp is rumoured to be adding an algorithm to stories, LinkedIn is going to launch live video, Facebook will be demoting audio clickbait in their feeds, IGTV is now in everyones instagram feed & snapchat like features coming to Twitter.

• In the age old argument in marketing, co-op has suggested their is no such thing as a digital team

• Why Under Armour are going out as a louder brand (everyone needs nudging across real life and their digital life)

• This is a very balanced long read against Blitzscaling (rapid fire growth strategies vs strategic bets) tactics and done wrong will hinder companies

• Following up from the $300m acquisition of Gimlet, here is a list of 13 predictions for podcasts

• Facebook and Google are still the most powerful advertising and apps across iOS and Android and this is worrying app and game developers

• Neilsen reports: P&G, Sky, McDonalds, Unilever & Amazon are the biggest ad spenders in the UK

• Victoria Beckham is launching a YouTube channel (that’s what you do when your business is struggling)

  Pepsi’s weird ⚽️ ads continue with Messi vs Salah
  

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💵 Business 💵

• Why Google not listening to its staff is going to be a real problem

• Here is a good counter argument against Amazon Go (and why being cool isn’t always a good thing)

• The Amazon effect - Fedex is hoping their new next day delivery service in America makes them compete

• ⏯ One New York ride share driver (Al drives for Uber, lyft and Juno) is shadowed for the day - shows how much he earns (working 6 days a week, 9 - 11 hours per day)

• Amazon is hoping to increase its 1% market share in the UK food industry with confirmation of a central London store for Amazon Go

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Quote I particularly love this week:
Leadership Is The Art Of Giving People A Platform For Spreading Ideas That Work. 
– Seth Godin

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🚀 Product 🚀

• AI develop to yes, find Where’s Wally / Waldo

• In a ill decided twitter chat, Jack Dorsey and Kara Swisher attempted a Q&A, it highlighted how broken Twitter is (hashtags only work so much)

• Is centralising your business around slack damaging your business?

• Context is everything; Fascinating Emoji ratings findings from intercom and why they changed 😍 to 🤩

• Apple has brought pullstring to ensure Siri competes with Alexa etc

💯 Your 5 for Monday Morning 💯

1. Breaking Bad movie is coming!

2. Is lacrosse (yes the sport) going to be the next big sports business?

3. 🐬My favourite article of the week; Dolphins use toxic pufferfish to get high 🐬

4. Ja Rule has hinted he is going to be putting on another festival… yes after Fyre festival…queue 50 cent’s instagram post

5. Why storytelling is the future of retail

Has Ryan Reynolds become a great marketer - every points to YES

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I’ll leave you with only 29% of people in 🇬🇧 & 🇺🇸 know facebook feed is algorithmic

Rasmus Kleis Nielsen @rasmus_kleis

% of respondents who know that algorithms make decisions about what news stories to show on Facebook Canada 23% Finland 39% France 19% (Que voulez-vous dire par "algorithme"?) Germany 28% Greece 31% Hong Kong 21% Spain 29% Taiwan 36% UK 29% US 29% 2018 data from @risj_oxford