I’m officially bored of Brexit but what was fascinating was looking at the Petition and it’s spread online and who and when people shared it. On scheduling this there were 2,451,828 signatures.
I’ve put together a Google Sheet here if you are interested in how it spread. The timeline view shows you a lot.
🤩 Your Five For Friday 🤩
👅Burger King burn the ads is beyond genius - free whopper anyone?
❤️ Marketing / Growth / Advertising ❤️
Obsessing about marketing ROI is everywhere - this is a must read for any marketers (and business leads)
How Waze managed to create in car ads that no-one has before (very smart acquisition by Google)
One thing you can learn from Trump, his marketing campaign to be president, spending $1m on Google and $3m+ on Facebook, won last one, likely to help him in this
In the very meta format, the new social media is the newsletter (can’t say I agree but agree newsletters are becoming useful and popular again - thanks for reading)
☝️Must listen to podcast of the week ☝️
If you haven’t already subscribe so you receive in your inbox every week
💵 Business 💵
Here’s a good post on career progression (at his agency) by my friend Paddy Moogan (go connect with him on LinkedIn)
🚀 Product 🚀
Absolute truth here on the state of tablets and Apple’s dominance -
🤔Final Thought 🤔
I spoke at a conference this week, I was talking to some smart people in the break and they made an interesting point and raised a timely question around product development and growth.
Why are companies too proud to make the change that their users crave?
In this brilliant tweet example from Wikipedia to Twitter, it raises both points; but I suspect in this case:
When you don’t know who your target audience is or what your core product is, does one feature change that is requested constantly do you make that change?
Or in Twitter’s case do you take the free press it comes with and work on other features?
I’m pretty sure you experience this constantly but next time you cannot work out what, who or why - probably time to ask it loud and clear.
Thanks - Danny Denhard