🙋♀️ I have a challenge for you this week, forward this email to two of your friends or colleagues who would love one of the stories 🙋♂️
Let me know what you think of this week’s must reads by tweeting, emailing or messaging me on LinkedIn.
❤️ Marketing / Growth / Advertising ❤️
A recent survey has suggested 42% of marketing is going to be outsourced
Kings of trolling Burger King have gone after KFC with KFG campaign
No money in podcasting? 25 podcasts brought into $15m for Barstool sports
People are nervous about tracking podcasts impact, go test and learnHow Tik Tok has influenced a new breed of social media trend
👋 Here are three playbooks for Tik Tok (free download)
Ryan Reynolds and his three D’s - he definitely is standing out as brand marketer of the year
💵 Business 💵
Product Hunts Ryan Hoover posted a good blog on the rise of the maker communities
Just Eat have finally dropped poor quality restaurants from their service
🚀 Product 🚀
Journalist Kevin Roose published how he took his life back with do not distrub mode on his phone
Kings of product recyclement Instagram have (by the looks of things) borrowed public collections and letting you and friends create shared collections
My take, smart for engagement, a nightmare for managementI am a big fan of citymapper (their data delight means I use it over other map apps) and they have released a completely new way of tackling travel ticketing with their new app / service.
This is very smart because they have tackled a problem by thinking differently5G will be important….eventually
Especially for smart phones and storage🎧 Whats next for podcasts and consumer apps with Om Malik and Kevin Rose
Twitter focus on threading and understanding conversation
This looks like a mash up between sms and iMessages in look but not feel, oh Twitter you can do betterAs part of a big company, Outlook can be a pain, here are 3x Outlook hacks you might want to know.
💯 Your 5 for Monday Morning 💯
▶️How do you beat Netflix? 30 movies a year for Amazon Prime Video
👟How Michael Jordan’s Air Jordan brand became such a powerful brand
💰McDonalds and Uber Eats could fall out of love due to….commissions
😲Google’s latest sneaky tactic switching on mic in their Nest products, by accident
💯Important read for people who are still confused how people with depression can be highly functional