Happy Friday! Don’t worry this will be a V day free zone.
This week I have changed it up, it includes a free lesson and a new feature of the winner of the week and fail of the week.
Brandless closed its doors this week, there were many Brand and Marketing leads (and a few vocal GM’s across LinkedIn & Twitter) with opinions that Brandless wasn’t a brand and how they didn’t market itself, here’s the thing; brandless whole play was a low priced utility (frequently used brand, purchased many times), going under the guise of being “brandless” - that was its brand play. Yes it might not have been successful but like Uber, WeWork, Theranos etc, learn that brand is so much more than you think it is.
👏 The 5 Must-Reads You Might Not Have Seen This Week
💭 How brands are now sliding into your inboxes
With 96% open rate and 40% CTR, there is no wonder businesses wanted to be more friendly
😍 The Must-Reads Of The Week 😍
💳 Are Challenger banks ready for the exit? N26 exited Britain this week, with expected consolidation to come the market might just get slimmer.
🛍 Why the cold war was over supermarket not weapons
Dave Trott with another gem!
💬 Entrepreneurial kids have figured out the future of the thrift shop: Instagram comments.
I love this, this would have been back in the day, maybe insta is the new tuck shop hustle
🍏 🍔 🍟 Ordering by emoji is now a thing
You might have noticed I love an emoji or two, something as simple as this could have a huge impact on those with learning difficulties or are based abroad.
🎤 Drake’s signed a deal with new streaming company caffeine to stream exclusive content (and gaming)
Live streaming and gaming is becoming more and more popular and becoming bidding wars for many large tech brands and sports & FMCG brands, consider live streaming as the category and gaming as a layer beneath, keep an eye for cookalongs, live chats over TV shows (watch parties) and live streaming education.
If you are at a crossroads with your career, the below video on TED is a good video, I also recommend The Dip as a book in my best business books.
👍Winner of the week: Many will never get to attend or sit in a Board meeting, well Gumroad founder live streams his quarterly board meetings
👎Fail of the week: Glass flip smartphones, expensive, hard to fix and Android devices are released and typically forgotten about, will be the new curved TV.
👏You Made It To The End 👏
Thanks for reading this week’s Must Read’s. Go and have a great weekend!
Danny Denhard - 19 years in Marketing, Product, Business Leadership and Growth. I recently presented RIP to the CMO role presentation & I will be presenting at the Festival of Marketing in October. Most importantly I write this weekly Must Reads Newsletter and Blog on Growth, Product and Leadership.
Lastly, are you looking for roll out Growth in your organisation or does your CMO need help? Get in contact below
Disclaimer: All views & recommendations are my own until you click through on the stories.
This week’s gif is from Giphy,