Brands sliding into your DM's!

And not just for 💕 V day

Happy Friday! Don’t worry this will be a V day free zone.

This week I have changed it up, it includes a free lesson and a new feature of the winner of the week and fail of the week.

—Brand Lesson—
Brandless closed its doors this week, there were many Brand and Marketing leads (and a few vocal GM’s across LinkedIn & Twitter) with opinions that Brandless wasn’t a brand and how they didn’t market itself, here’s the thing; brandless whole play was a low priced utility (frequently used brand, purchased many times), going under the guise of being “brandless” - that was its brand play. Yes it might not have been successful but like Uber, WeWork, Theranos etc, learn that brand is so much more than you think it is.

Itv2 GIF by Love Island

My meeting and leadership blog posts have been popular when I have shared, here is the HBR flowchart to help you decide if you need a meeting


👏 The 5 Must-Reads You Might Not Have Seen This Week

  1. 💯 Why Spotify is going to be more than just a music app 💯

  2. 👩‍🚀 An Astronaut’s Guide to Mental Models

  3. 💭 How brands are now sliding into your inboxes
    With 96% open rate and 40% CTR, there is no wonder businesses wanted to be more friendly

  4. 🧪 The science and secrets behind how in-flight meals are selected and prepared

  5. 💕 Why Meeting Another’s Gaze Is so Powerful


😍 The Must-Reads Of The Week 😍

If you are at a crossroads with your career, the below video on TED is a good video, I also recommend The Dip as a book in my best business books.

New Feature

👍Winner of the week: Many will never get to attend or sit in a Board meeting, well Gumroad founder live streams his quarterly board meetings

👎Fail of the week: Glass flip smartphones, expensive, hard to fix and Android devices are released and typically forgotten about, will be the new curved TV.

Share Must Reads 📧 - By Danny Denhard

👏You Made It To The End 👏

Thanks for reading this week’s Must Read’s. Go and have a great weekend!  

Danny Denhard - 19 years in Marketing, Product, Business Leadership and Growth. I recently presented RIP to the CMO role presentation & I will be presenting at the Festival of Marketing in October. Most importantly I write this weekly Must Reads Newsletter and Blog on Growth, Product and Leadership. 

Follow Me on Social → LinkedIn — Twitter

Lastly, are you looking for roll out Growth in your organisation or does your CMO need help? Get in contact below

Danny, Come & Help Us

Disclaimer: All views & recommendations are my own until you click through on the stories.
This week’s gif is from Giphy,