What Facebook being down showed us about our digital lives

👋 Hey, Must Readers!  I trust you had a good week.

This week’s Must Reads Newsletter has 11 must-read stories & a microblog about Amazon’s smart and tactical land and expand roll out in 🇬🇧.

Help Must Reads Growth by copying and pasting into your favourite chat app or email a colleague who needs to be more informed 😉


Must Read Articles Of The Week

Micro Blog - Amazon’s Test & Land Will Be A Playbook For Others

The Amazon 4+ Star Store Concept Comes To 🇬🇧
Amazon’s expansion into retail has been impressive to watch, this time Amazon are launching their 4star and above concept to best selling (non food) items in the UK.

This is important as this tactical step drives awareness to Amazon, adds trust to an online only brand (this is something so many brands are trying to achieve currently) and increases the touchpoint to Amazon as a brand.

This move is going to be important for Amazon (many other brands following this trend) to focus on the physical customer and offer experiences away from quick delivery. Smart move ✅, good test to roll out ✅, important move ✅, help with land and expand in important terrority ✅ most definitely. - Read the full story

Lastly, if dashboards just aren’t cutting it here is a 5x5 matrix that will change how you and your business works.

Listen To My Future State Of Podcast 👇

The Future State Of Podcast
The Future State Of Mobile Phones
Welcome back to The Future State Of Podcast and newsletter bundle, Nick and I are back this week to make your next conversation about the future of mobile technology better. I’m one of your co-hosts Danny Denhard and I’ll be sharing why you should listen to this week’s brilliant podcast…
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If you like to discuss any articles, have questions or an article recommendation, I’m always free for Must Readers - just hit reply.

Until next week’s Must Reads, go well.

Danny Denhard
Available for Marketing & Growth Leaders Coaching.

PS read my business book recommendations, includes turn that ship and friend of Must Reads Bruce Daisley’s book, the joy of work.