Itβs Friday the 13th, I knowβ¦

Iβd recommend you go back to bed.
This week has been jam-packed, cutting down to 10 must-reads was a Friday 13th nightmare TBH!
π€© 10 Must Reads π€©
π€ No Humans Interaction Required: πPick up stores are becoming all the rage, I use the Starbucks app and itβs great and an introvertβs dream.
Although just πself-checkout Sainsburyβs store was flipped back with human checkouts as βnot all customers are readyβ.π One Size Fits All? πYes, Podcasts are taking over YouTube and by YouTubers new channels no less. A smart strategy for YouTube and YouTubers to earn money from ads and leverage their audience. Googleβs deliberate Podcast strategy in the search results was a clever move, this hack from YouTubers might just help advertisers and creators get partnerships without having the messy middle part.
πββοΈ Marketplace Battle: πHow Esty and Amazon are battling it on for creators
π€― Semi-Private: πInstagram isnβt as private as you thought
This is important; We place trust in platforms (I know I am ranting about the value exchange AGAIN) to protect us and our identities, unfortunately, this is a flaw that was found but is something that has been swept under the carpet. With over 4 billion (yes with a B) monthly desktop users, that is a lot of private content that could have been seen (albeit by a small savvy group of people)π New Uber: πUber Freight is getting $200m investment - logistics and payments are Uberβs next move btw.
β¬οΈ Marketing π β¬οΈπ‘The Drop (scarcity 101): πHow Fast Food leveraged the βdropβ strategy
I had a little celebratory nostalgic moment on Twitter this weekπββοΈ Experimental? Or just smart Marketing? πWhy brands are embracing the community model
βBrand Value? A question every brand and Marketing lead is answering ATMβ¦ πWell looks like the Brandz Top 75 have one thing in common, big branded campaigns with well-executed plans
King of Brandsβ¦Apple dropped an easter egg in their latest keynote launching the new flagship iPhones, spoiler πApple declared their love for their fansπͺ Powerhouse: πGood article into Powerhouse Margethe Vestager (aka Silicon Valleys tormentor) and how her power has increased to take on Digital companies
π βData is the new oilβ: πWhat is Uberβs secret sauceβ¦yes their data (maybe not listening Californa law)


β¬οΈ This is from HBR daily emails and worth the read about brainstorming and feedback while brainstorming.
Brainstorming always reminds me of this lol:


π§ Tweet of the week π§
Friend of the newsletter Ross has been tweeting some very timely posts about Modern Marketers, this gets a +1 from me π

π€ Final Thought π€
β¨οΈGaming search is something most Marketers have done and something that will continue to happen until we are replaced by robots, well, interestingly the tactic has made its way into Music and naming of songs. Think of something already popular on streaming sites, name and write a song and upload = pretty smart no?
As someone who listens to a wide range of music, especially mixes (if you ever want a recommend just ping me) I rarely see it but when the new albums come out I have noticed it.
π§It is rare that things are ever new but cycles are getting shorter, especially in gaming search, algorithms, and habits. I really enjoyed listening to Nir Eyalβs and Ryan Hoover discuss the hooked model, how addiction is or is not bad and the βregret testβ is something I know many will want to apply in their roles.
πLastly, I wanted to recommend a book I have been listening to recently, if you have been a follower of the newsletter you will know I am a big Professor Scott Galloway fan, his book The Algebra of Happiness (check out this video he build the book from) is fantastic as is The Four.
Want to talk to me? Would like me to speak at your conference? Or have some feedback, let me know
ThanksΒ
Danny Denhard
The Obvious Disclaimer ~All views (mostly in italic) are my own, apart from if you click a link, then thatβs the authors.Β
Image credit - Medium Marker, Twitter & HBR // Gif credit - Giphy