The 5 articles you most likely missed this week but worth knowing about:
⏯ Vine is coming back as byte next year - Link
🤜 Go Save Yourself! Taking breaks or limiting social media usage will save your sanity - Link
🍔 Beef! Burger King takes it to McDonalds and Kayne West on twitter, beef escalates - Link
👏 Prime Expectations: Apple and Amazon are almost BFF’s, Amazon is now going to be selling the majority of Apple products - Link
🤖 Phew…. Google CEO suggests technology won’t be able to fix humans - Link
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Marketing
💯 Why direct-to-consumer marketing and hype train isn’t as big and disruptive as we like to believe - Link
🏁 Porsche have gone all in with wedding content in it’s latest marketing campaign - Link
📼 Giphy has released videos aka gifs with audio this week, expect them to take over a newsfeed or inbox near you - Link
It’s never been a better time to be a rich format storyteller
👏 Something I have always wanted to launch is branded vending machines, Dollar Shaving Club has released in high footfall areas - Link
😗 Tinder grows up, markets itself finally as the hook up app - Link
🧝♂️ Poundland has brought back the naughty elf, the ASA won’t be laughing - Link
🎧 Are podcast actually the ads people want to hear? Actually maybe - Link
Top of funnel has never been more competitive
🤔 Adidas is continuing its deal with Real Madrid, with it being worth €110m per season - Link
😲 In the surprise of the week, crocs (yes those shoe things) have go into the teen market and it’s worked - Link
👩💻 Apple’s anti-tracking (within Safari) is really hitting our abilities to understand successful campaigns - Link
Submitted by @theldndiaries - give her a follow
🦁 Sir David Attenborough is joining forces with Netflix for a new nature show - Link
🎅🏼 Waitrose (& Partners) have opted for 6 x 30 second ads rather than a big one campaign - Link
💲 In the most recent Gartner CMO report only one of every six marketing dollars is spent on innovation-related initiatives - Link
About Us Humans
😏 Knew it! Just a ten minute walk can positively change your thoughts and alter moods - Link
🤭 Here is a funny thread from Reddit on what old insults are coming back - Link
🏢 In previous newsletters I have shared a number of open office musings, this is a one popular article from this week that doesn’t blame the office… - Link
🏴 Londoners share their favourite tube quirks - Link
🎧 Podcasts to listen to 🎧
👩🏫 Success Academy, a deep dive by Gimlet into Success, a charter school in US - Link
🥁 Jessie Ware’s podcast “table manners” had a special guest this week Cheryl, it’s actually quite candid - Link
(It’s also the first time I have seen a podcast have a promo video that’s not a branded podcast)
👉 Sam Altman the Ycombinator leader on how to pick your project, add value and find a purpose
Business
🕵️♂️Google and Sephora teamed up again for a connected mirror - Source
💰 Medium is looking for more investment, speaking at Web Summit, Ev Williams wants to make Medium into a thoughtful magazine - Link
😳 Facebook portal got its week of reviews this week and surprisingly people were positive - Link
🤨 Pinterest have been inspired by Instagram’s feed for a more personalised feed - Link
📺 Axios (a summary based news outlet who I share regularly) is getting hate for their HBO TV show - Link
💬 Topic Based Web: Slack is aiming to hit 500m DAU's (Up from 8), the world doesn’t need more slack instances just better ones IMHO - Link
🎧 Anchor study shows apple podcast dominance - Link
Well Worth A Watch
This is Craig Silverman, the media editor from BuzzFeed News talking about how he and they investigate the internet (and a load of tools they use) - the tools referenced are on Google docs here
And lastly…
❤️ Other Newsletter Love ❤️
Friday Forward is an inspiring newsletter every week - Link
Morning Brew is a daily business newsletter that makes you feel smarter - Link
Cheddar mixes up their great news video content and links to other sites you must read - Link
As a regular reader you know how much of a fan I am of Professor Scott Galloway, his weekly newsletter is a great weekend read - Link
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