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Happy Friday!Β Here are a few interesting stories to refresh you for Friday!
If youβd like to chat about any of the stories happily reach out via Twitter, LinkedIn or hit reply.
πHit of the week π: Innocent had a mini rebrand and brand launch. They really nailed their comms, using the negative comments and spinning into positives, this takes so much confidence and muscle memory - props to Innocent *again*.
πMiss of the week π Hot Cheetos is becoming an ice cream in Texasβ¦iβm not going to lie I fancy the hot Cheetos flavour but many will not want to. Probably a reason why so many people love Texas when they go.
π The Must-Reads Of The Week π
Culture is always popular in the newsletter so here are a few great reads:
π― Find out about internal culture bleed and its impacts on your business π―π£ Why walking meetings really do work and here is the method behind it
Iβm a huge fan of alternative meetings and getting out of a meeting roomπ€§ Itβs been predicted that Amazon will be going into pharma, turns out itβs working on fixing the common cold
That is what I have always called prime expectations, expect this to continue, prime to offer exclusive products onlyπ¨βπ¨ Donβt let productivity kill creativity
π This twitter thread by KFC shows how they know their brand and know their audience
π DingTalk Kids in China have been super cheeky / super-smart by rating homework app down to 1.4 stars
I love this, this is the sort of thing I would have been ringleader for when I was youngπ΅ How BNPL (buy now, pay later) operators Klarna, Clearpay, and Laybuy affects your credit
π° The Most Important Media Businesses of the (Past and) Future essay by Matthew Ball is an absolute must-read, grab a coffee and a notepad and enjoy
Matthew Ballβs essays are unbelievably good and should be charged for IMHO, this is well worth spending the time to read or listen to - I use TTSReader with long-form on computer screens.π€¨ IBM and Airbnb are going to court over 4 patent disputes, one being based onβ¦their navigation
π§ Podcast of the week:
IAC and Expedia Groupβs leader Barry Diller is known as a mogul and being ruthless, Barry was a great guest on the recent Byers Market podcast talking Facebook & Google monopoly and the future of βviewingβ
π©βπ» Remote Work Special π¨βπ»
With everything going on, last week I wrote about how you can get more out of remote work & proved very popular so here are some of the best resources available to help you get the most out of remote work.
Hereβs a good guide from HBR on getting most of virtual meetings
Notion shared the ultimate guide to remote working
β> The best from their list
180 tips // Zapier remote guide // OMG now Iβm remoting, now what? // A guide to set up for remote success
β If all else fails, here is a working from home bingo card
πYou Made It To The End π
Thanks for reading this weekβs Must Readβs. Have a great weekend! Β
Danny DenhardΒ - About Me: 19 years in Marketing, Product,Β GrowthΒ and as a Β Crowdfunding business leader. You will want to see myΒ RIP to the CMO roleΒ presentation and I will be speaking at theΒ Festival Of Marketing,Β read my Q&A interview.Β Most importantly, I write this weeklyΒ Must Reads Newsletter.Β
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Disclaimer: All views & recommendations are my own until you click through on the stories.
This weekβs gif is fromΒ Giphy. Image from Eater & Twitter.