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The New Influence Of Professional Marketing Communities

How Marketing Communities Are Helping To Shape A New Layer Of Connection & Peer To Peer Learning

One of the most important trends in recent years is how leaders from across disciplines are connecting and how communities are becoming hubs for learning and personal development.

With many sharing roles and hiring from within communities - are communities reshaping how Marketing Leadership is developing?

I invited the community leads which I am active in to dive into how they went from rivals to running a 350-person group of Marketing Leaders from across Europe, The UK and growing in the US.

We dive into:

  • how they have been deliberate in creating their WhatsApp community

  • why groups and communities are so different

  • why being in a community and giving to get is the best behaviour for community growth

  • what the future might look like for groups vs communities

  • how learning and development from within groups is important for the future of leadership development

  • why good and bad behaviours often self-police in communities

This is part of the Marketing Unfiltered dive into communities.

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