Yes I know, two newsletters in one week, so why you ask; I took feedback that Monday might be a little late to send and share the must reads, although I target timeless and important posts, let’s see how Friday’s works out.
👏 Five Must Reads 👏
Duke of Cambridge challenges football clubs to do more for mental health 🤛
E-sports revenue is going to top $1billion (yes with a b) in 2019 👾
Leaving facebook does have a positive effect on your mental health (who would have thought it) 👍
How the worlds most prolific art thieve stole over $1.4 billion worth of art 🖌
❤️ Marketing / Growth / Advertising ❤️
In save a click news;
YouTube have disabled comments from child friendly content (easier to change part of the product not the algorithm), reddit is testing tips for redditors, Facebook workplace (their version of slack) has over 2 million customers, even with their questionable actions, Blackberry (yeah those guys) is suing Twitter for 6 patent infringements - means Twitter might have to change, TikTok had over 1billion downloads in 2018, whatsapp is going to have its own crypto coin, its how Facebook is going to make its money from messaging and Twitter is going to allow hiding your replies from timelines.
The worst job in the world was uncovered this week….. a Facebook mod
Dave Trott dropped a huge knowledge bomb on being a “brand” and the importance of it
Can and is Instagramming your cool kid a living, yes very much so
How influencers are driving the food scene in New York (via weChat)
How BMW are creating relevant and snackable content to be more relevant in the sales funnel
How the new 2.5-by-2.5-inch advertising patches on NBA players vests generated $150m and expecting to increase next season
Wondering what the most popular instagram posts are? Well even if you aren’t here they are
The efforts and lengths some Instagrammers go to for amazing pics
💵 Business 💵
Spotify’s India launch isn’t going to plan but launches free
Fintech unicorns aren’t as perfect as they seem, especially in challenger bank space
Farfetch and Harrods have joined forces for a new platform
Microsoft’s internal war…over an army contract, leads to CEO having to defend it’s position (this trend is likely to continue)
A map of journalism shows how journalists mean many things across multiple disciplines
After being the most popular article in the newsletter history (how much does an Uber driver make) - here is a day in the life of a delivery driver for US service Post Mates
🥶 Innocent wins tweet of the week ☀️
🚀 Product 🚀
On device AI: Google assistant is going to get smarter and include suggestion chips but promises it is not reading your texts
Horror Movie Plot? Lime (last mile bike company) confirms a firmware bug causes excessive breaking
One of my favourite product leaders Michael Sippey writes on how medium works for their writers and how their paywall works
🤔My Ponderings 🤔
Dream Crazier? I shared the latest Nike advert on LinkedIn and Twitter (my pleasure Nike, with 19500 views, 170 likes, 121 reshares and some trolling) it got quite a lot of positive attention, it is interesting how different social networks posts have a much longer lifespan, LinkedIn’s native video upload is well a test. LinkedIn has had an increase in engagement by 60% YoY and is doing everything to serve you more relevant content and connect you with more people, unlike Twitter and other networks connecting their community with content is essential and their newsfeed is only improving.
Here is a good article on Nike’s week
🥳 So you reached the bottom congrats, there is a prize for the first person to tweet me….
Let me know what you think of this week’s must reads by tweeting, emailing or messaging me on LinkedIn.