🤯 You spent $4m on a Super Bowl ad and you're not even live? 💴
The power of marketing or panic of getting your brand out there? 😱
|Danny Denhard||Feb 7|| 2|
Happy Friday! This week has been action packed right.
I am continuing the alternative takes, 5 Must Reads you have unlikely enjoyed yet.
Thanks for making last weeks Must Reads the most opened and read yet.
The 5 Must-Reads You Might Not Have Seen This Week
🍔 I cannot wait for McMillions, a 6 part deepdive into McDonalds monopoly scam of the 90’s. The trailer is here
🎤 Do you present at conferences or have team members hard of hearing or deaf, you might find the caption (CC) feature in google slides beneficial
😍 The Must-Reads Of The Week 😍
🏈 The Super Bowl was last week (I know it’s flooded your feeds) but here are some great articles you should read
💵 The Super Bowl also tracked that the $4m 🏈 ads do lead to sales - if this wasn’t the case i’d be very surprised
Un-launched short form video company Quibi spent $4m on a Super Bowl ad and they’re not live until April
🗣 Getting a company right is getting the comms right
In 20 years working professionally, problems always comes back to communication and this Must Read is spot on
💳 Now that pay in instalments (low-value credit) is a marketing play in Fashion, shouldn’t we question how this is going to impact people?
Byte’s launch wasn’t a bit meh, launching with content and spam issues
Many people are comparing Byte and TikTok, right now it’s not a fair comparison, TikTok product is far better, expect Byte to improve but will it just be a nostalgic play from previous Vine lovers..
⚠️Product Warnings ⚠️
- Is a free tool really worth the “value exchange?” Google photos sent photos and videos to strangers in November
- WhatsApp desktop had another security flaw this week
WhatsApp in your browser or on your desktop has had a number of security flaws and issues, unfortunately it is probably time to consider how valuable it is for you
Ordering a takeaway this weekend? Here is a good explainer video of ghost (aka Dark or Virtual) kitchens
👏You Made It To The End 👏
Thanks for reading this week’s Must Read’s. Have a great weekend!
Danny Denhard - About Me: 19 years in Marketing, Product, Business Leadership and Growth. I recently presented RIP to the CMO role presentation & I will be presenting at the Festival of Marketing in October. Most importantly I write this weekly Must Reads Newsletter.
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