Emoji's Are Taking Over
|Danny Denhard||Jan 31|
This week has been jam-packed with news and entertainment stories, I have attempted to provide an alternative view and added Must Read stories you likely haven’t seen or read.
Last week’s newsletter was one of the most opened and read newsletters, so thank you to all of those who read it. Maybe it was the lush 🍆
Don’t forget to share with a friend or hit forward to a colleague or two.
The 5 Must-Reads You Might Not Have Seen This Week
😟How anxiety impacts even the most elite of athletes
Anxiety impacts us all, some worse than others, as someone who has battled anxiety and panic attacks, I found this article from elite UFC fighters fascinating 🤛
❓Google is working on a chatbot that can answer anything
Similar to what Facebook tried with M, could this be the next step for search engine results pages…
😍 The Must-Reads Of The Week 😍
📸 If you have a ring doorbell, you might want to re-consider what it tracks (and sells to marketing to firms)
🗺Remember Flipboard? Well, their latest Product pivot is to go local
In many businesses, you either go up the stack or go down the stack to find business growth, in this instance Flipboard can consider going down the stack to serve their users (FWIW Flipboard is semi-automated but like Apple news relies on Editors)
💬Teaching 300 million people a new language, apps can be useful
🎧 Podcasts are now being used as companions to TV shows
ITV have used this tactic for a couple of years (as has many sporting channels), MTV UK has now followed the trend, it is pretty smart, highly engaged viewers wanting more and easy to convert to DAU listeners
🧵 Twitter released a thread on how to tweet as a senior leader and a brand (thanks to Paula from the Theldndiaries)
👓 Snap is rolling out bitmoji tv this weekend and it puts you (well your bitmoji) at the centre of a 4 minute TV show
Snap might just have found a way for other networks not to copy them and reuse this on their platform, Snap is still bigger than Twitter and other networks, this is likely to help them for some time in fighting to stay relevant
📹Netflix is reportedly letting go some of the marketing team to advertise the service over shows
This is a surprise to me as Netflix is awesome at promoting and re-using content as memes and social content to help people discover, relive and discuss shows.
Netflix’s not so secret success metric looks like: How many recommendations + marketing spend. This would likely have to change now with the pivot to service over content.
-Free bit of help-
Are you and your team struggling to get cut through or other teams struggle to understand what you are doing? The Think BIG, act small, by when framework will help:
👏You Made It To The End 👏
Thanks for reading this week’s Must Read’s. Have a great weekend!
Danny Denhard - About Me: 19 years in Marketing, Product, Business Leadership and Growth. I recently presented RIP to the CMO role presentation & I will be presenting at the Festival of Marketing in October. More importantly I write this weekly Must Reads Newsletter.
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Disclaimer: All views & recommendations are my own until you click through on the stories.
This week’s Drizzy gif is from Giphy
About Must Reads - This is your hand-curated weekly newsletter by me (Danny Denhard), covering Marketing, Growth, Business, Culture, Product & sometimes as a treat I throw in a few weird and wonderful reads, that will make you think.
I add commentary to a number of stories to add some personality and flavour to your Friday's or whenever you open your email.