π€― You spent $4m on a Super Bowl ad and you're not even live? π΄
The power of marketing or panic of getting your brand out there? π±
Happy Friday! This week has been action packed right.
I am continuing the alternative takes, 5 Must Reads you have unlikely enjoyed yet.
Thanks for making last weeks Must Reads the most opened and read yet.
The 5 Must-Reads You Might Not Have Seen This Week
π I cannot wait for McMillions, a 6 part deepdive into McDonalds monopoly scam of the 90βs. The trailer is here
πA video looking at the new Nike trainers / sneakers for the 2020 Olympic
π€ Do you present at conferences or have team members hard of hearing or deaf, you might find the caption (CC) feature in google slides beneficial
π The Must-Reads Of The Week π
π The Super Bowl was last week (I know itβs flooded your feeds) but here are some great articles you should read
π΅ The Super Bowl also tracked that the $4m π ads do lead to sales - if this wasnβt the case iβd be very surprised
Un-launched short form video company Quibi spent $4m on a Super Bowl ad and theyβre not live until April
βMarketingβ
π¦ Here is how insanely popular Classpass become the latest Unicorn
π£ Getting a company right is getting the comms right
In 20 years working professionally, problems always comes back to communication and this Must Read is spot onπ§βπ¨Why brands should update their logos and show brand flex not policing
πΊ Hereβs a good take on addressable TV, the pros and the cons of personalised TV
π³ Now that pay in instalments (low-value credit) is a marketing play in Fashion, shouldnβt we question how this is going to impact people?
π Burger King have done it again, how about exchanging your ex for a free Whopper?
βProductβ
Byteβs launch wasnβt a bit meh, launching with content and spam issues
Many people are comparing Byte and TikTok, right now itβs not a fair comparison, TikTok product is far better, expect Byte to improve but will it just be a nostalgic play from previous Vine lovers..βοΈApple now sells more watches than the whole of the Swiss market
β οΈProduct Warnings β οΈ
- Is a free tool really worth the βvalue exchange?β Google photos sent photos and videos to strangers in November
- WhatsApp desktop had another security flaw this week
WhatsApp in your browser or on your desktop has had a number of security flaws and issues, unfortunately it is probably time to consider how valuable it is for youπ³ How new technologies and techniques pioneered by dictators will shape the 2020 election
Ordering a takeaway this weekend? Here is a good explainer video of ghost (aka Dark or Virtual) kitchens
πYou Made It To The End π
Thanks for reading this weekβs Must Readβs. Have a great weekend! Β
Danny DenhardΒ - About Me: 19 years in Marketing, Product, Business Leadership andΒ Growth. I recently presentedΒ RIP to the CMO roleΒ presentation & I will be presenting at the Festival of Marketing in October. Most importantly I write this weeklyΒ Must Reads Newsletter.Β
βConnect With Me Onlineβ
ReadΒ My Blog π
Looking for roll outΒ GrowthΒ in your organisation or does your CMO need help?Β Get in contactΒ below
Disclaimer: All views & recommendations are my own until you click through on the stories.
This weekβs McMillions gif is fromΒ Giphy, well impressively I made it (you can make them here)