Giver Or Taker?

You Choose

Danny Denhard

Must Reads: 24th July 2020 | Todays Must Reads includes: Are you a giver or taker? Twitch’s continued expansion, what comes after video call fatigue, the power of nostalgia, and importantly, can you speak Starbucks?

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—Friday Fun—

This week’s fun comes from the smart and funny people at Lego. Which lego are you? I am the waver!

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—Must Reads—

  1. Which one are you? Givers 👍 and Takers 👎 - Link
    Important read on the importance of having the right people around you.

  2. Looking For Marketing Must-Reads? A dedicated installment of Marketing Must Reads 💯 - Link

  3. Culture: Why the future of business is having more (EQ) emotional intelligence ♥️ - Link

  4. Twitch music takeover: How Linkin Park’s Mike Shinoda created and produced music on Twitch 🎶 - Link
    Alongside rapper’s Logic’s switch to Twitch and Deals with Arsenal, Juventus Real Madrid, PSG, shows how deep Twitch (&Amazon) are going into traditional sports.
    Gaming in 2020 has seen the same amount of use as the last decade 🎮 - Link

  5. Hmm: Why we can’t remember our dreams 🛏 - Link

  6. 💤: What comes after video call fatigue - Link

  7. Remember: Nostalgia is one of the most powerful tactics you can have, although neuroscience has found out a memory doesn’t need to actually exist 🧠 - Link

  8. Easily Bored? Why some people struggle with boredom others thrive 😲 - Link

  9. Authenticity: Oatly is now taking on the whole of the dairy industry 💪 - Link

  10. Can you speak Starbucks? How brands use language to create tribes 👏 - Link
    This is a paywalled article on The Economist, interesting framing of ‘does a company language’ make its connection stronger with consumers, it’s smart leveraging humans looking for connection and humans requirements for belonging, so yes it’s a good tactic if you are big enough to try or you are creating a category.

  11. Camflunece? Is the celebrity happy birthday service Cameo the easiest way to get a celebrity to promote your brand or service? 🗣- Link

  12. Trends: Friend of Must Reads Simon Kemp and his company released some fascinating data this week, including how our digital habits have changed including; Search & Voice Evolution, Image Recognition usage spiking, the huge use of the 🔥 emoji & the rise of WFW (Work From Wherever) - Link

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Thanks for reading, see you next Friday. 

Danny Denhard

Contact Me: 👔 LinkedIn - 🗣 Twitter - 🎯 Email


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