Must Reads: 24th July 2020 | Todays Must Reads includes: Are you a giver or taker? Twitch’s continued expansion, what comes after video call fatigue, the power of nostalgia, and importantly, can you speak Starbucks?
This week’s fun comes from the smart and funny people at Lego. Which lego are you? I am the waver!
Which one are you? Givers 👍 and Takers 👎 - Link
Important read on the importance of having the right people around you.
Looking For Marketing Must-Reads? A dedicated installment of Marketing Must Reads 💯 - Link
Culture: Why the future of business is having more (EQ) emotional intelligence ♥️ - Link
Twitch music takeover: How Linkin Park’s Mike Shinoda created and produced music on Twitch 🎶 - Link
Alongside rapper’s Logic’s switch to Twitch and Deals with Arsenal, Juventus Real Madrid, PSG, shows how deep Twitch (&Amazon) are going into traditional sports.
—Gaming in 2020 has seen the same amount of use as the last decade 🎮 - Link
Hmm: Why we can’t remember our dreams 🛏 - Link
💤: What comes after video call fatigue - Link
Remember: Nostalgia is one of the most powerful tactics you can have, although neuroscience has found out a memory doesn’t need to actually exist 🧠 - Link
Easily Bored? Why some people struggle with boredom others thrive 😲 - Link
Authenticity: Oatly is now taking on the whole of the dairy industry 💪 - Link
Can you speak Starbucks? How brands use language to create tribes 👏 - Link
This is a paywalled article on The Economist, interesting framing of ‘does a company language’ make its connection stronger with consumers, it’s smart leveraging humans looking for connection and humans requirements for belonging, so yes it’s a good tactic if you are big enough to try or you are creating a category.
Camflunece? Is the celebrity happy birthday service Cameo the easiest way to get a celebrity to promote your brand or service? 🗣- Link
Trends: Friend of Must Reads Simon Kemp and his company released some fascinating data this week, including how our digital habits have changed including; Search & Voice Evolution, Image Recognition usage spiking, the huge use of the 🔥 emoji & the rise of WFW (Work From Wherever) - Link
Thanks for reading, see you next Friday.
Focus Shares This Week:
~ If you are nervous about being asked to go back into the office, here are the questions you should ask your manager, HR team or Leadership team
~ 7 Leadership Tips
~ How to create a culture of learning
~ Are you a leader and want an actionable pep talk per week? Sign Up To Leaders Letter