Hey Friends! What a week it has been right!
Todayās Must Reads Newsletter is packed with 1ļøā£3ļøā£ absolute must reads ā1ļøā£ must watch video. So grab your favourite beverage and get ready for brain food.
Must Read Articles Of The WeekĀ
Leader? š©āš¼
Are you a business leader? But worry youāre not a great leader, hereās what makes a great business leaderDecision Document? šÆ
Why a decision document will improve your business
Many companies struggle with sharing important updates and decisions, hereās a way to break this bad cycle.The Branded Battle For Micro-mobility š“ - Porsche bikes why not?
The 130% increase in bikes sales in 2020 has seen a huge increase in attention from large car manufacturers, especially large brands like Porsche.Travel Problems? āļø
How the business of tourism has seen the world changed over the last 15 months.Privacy First Search? š¦
How Neeva (newer search engine on the block) are going to charge subscriptions to remove ads and improve experience.
Neeva (hereās a good podcast to listen to) arenāt brand new but trying to challenge Google with charging users subscriptions based on privacy and believe they can beat Google by offering better results with less ads? Do you think this will work?Hybrid Events Are The Future š£
Unbundling of the events business continuesTrending On Twitter Explained: ā¹ļø
How the trending team writes the summaries and why they are so important.Culture Vs Business
Why Adidas couldnāt revive Reebok š®
Adidas has been trying to sell off Reebok for a number of months, what is interesting is how Adidas couldnāt make reebok work, even with large drives into fitness and MMA, could a nostalgic buyer and play make reebok relevant again?Fast Spending: š
How Fast Food Leverages human behaviour to increase spendBetter Boxes Or Different Pizzaās? š
Why NYC pizzerias are changing how they make their pizzas to last longer vs buying better boxes.
Itās always surprising that no one ever really stepped forward and improved the pizza box to deliver hot pizza vs having to change the way we bake pizza. Surely a startup will disrupt this spaceā¦The Comeback:
The Milkman is Back š„
In business there are three obvious elements to success, all comes under convenience: 1. save me time, 2. make my life easier, 3. easy to learn and use. The milk person does this.Everyday Good Microwave Meals?
Anyday is building āgourmetā microwave meals. š„
Since the 1970s many have eaten numerous bad microwave meals every week, Anyday is smartly innovating, remember for 90% - convenience overtime every time.Letās go Lego!
Lego has had a stand out year š§ø
When we see changes and forced shifts in behaviour, most people go back to nostalgia and memories, then introduce this item to the new generation to a family stable, Lego has won by using the 20-year cycle andā¦being timelessWhy The Treasure Hunt Shopping Tactic Is Genius For Costo š
BONUS: Do you trust online reviews? More specifically Google reviews? As I have preached a number of times, be more sceptical, Which investigation undercovered some important insights on how many reviews are faked, good and bad.
As the person who used to buy the treats for his department, this new yorker cartoon tickled me
Quote Of The WeekĀ Ā āStrive not to be a success, but rather to be of value.ā ā Albert Einstein
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Thanks for reading Must Reads today, have a great weekend.Ā
Danny DenhardĀ
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TheĀ Must Reads newsletterĀ is your weekly brainfood filled with Must Read Articles.Ā It takes me a couple of hours every week to find, quality check & to create your favourite weekly newsletter.Ā Ā
About My Work: I am on aĀ mission to fix the broken world of workĀ withĀ Focus.Ā Ā Happily email me for consultancy.