🤭 Instagram Stories Mysteries

Who knew Instagram would crack the case

Cheryl Blossom Fight GIF by Netflix Philippines

Twitter came to life this week with some of the best banter and investigation work by Coleen Rooney and brands newsjacked it expertly (my favourite ASOS).

Image

🤓 Must-Reads From This Week 🤓

“StockX has made it more accessible for people who never tried to wade through eBay or Facebook groups to buy shoes,” he adds. “This person bought their last pair of shoes at Nike or JD sports and it’s made it easy to be able to buy it on StockX than anywhere else.”



As ever, thanks for reading Must Reads.

Danny Denhard  

Let's Connect On LinkedIn

— 👏 Must-Reads By Me 👏 —

FYI: Thoughts and ponderings are my own.
Image Sources - Gif = Giphy, Colleen Rooney - Twitter

You have 369 Instagram Accounts??

Trolling aren't easy

Happy Friday!

Imagine having the time or energy to create more than 1 Instagram account, well for some it’s just part of their life. A female bodybuilder created and trolled fellow bodybuilders with 369 (yes 369) accounts.
Yes, bonkers right!?!

 sesame street puppets faint montage fainting GIF

👏 Your Must-Reads Of The Week 👏

  1. 🤳RIP Social?: Londoners have hit peak Social Media (and want to create more lasting memories)

  2. 🎬Meme or Me-may: How meme’s changed Hollywood

  3. 🤫Secret: Why Edward Snowden became a whistleblower

  4. 😡Egos: The breakdown of Thomas Cook and its failure

  5. 💨Wind: Find out why the power of wind will be so important to 🇬🇧 in 2020 and beyond

  6. 🙈This message will self destruct in…. WhatsApp is going to be testing a new private chat feature (ala Snapchat 2016)

  7. 👏Hack: How the US hacked ISIS

  8. 🤔Troll: A bodybuilder created 369 Instagram accounts…to troll her fellow bodybuilder

  9. 🔗Connection Request Denied: LinkedIn launched new connections play to increase your network size providing you more opportunity to get your next job or spend time helping others.

  10. 🍳Dark Kitchens Taking Over: Why Ubers ousted co-founder is betting and investing big in ghost kitchens over delivery especially in 🇮🇳

  11. ⬆️On Safari: I have recently made the personal move to Safari at home (and use it more and more at work) and this is a good article on why Safari is underrated

  12. 👀 Insta-fleunce: With 85k different drink choices: How Instagram influenced Starbucks Foam Trend

  13. 🐑Baaa: Airbnb Animals was released in the UK this week, fancy afternoon tea with a naughty sheep, well you can

  14. 📝Spell Check: Grammarly’s Content Strategy 20M+ Daily Active Users

  15. 📈Growth Commandments: Here is my take on how to develop and win out as a Growth Department (And why it is different between Product & Marketing)

  16. 💯Podcast : A little reminder to listen to my podcast from last week 💯


❤ The importance of brand (design & logo) ❤


💬Quote Of The Week 💬

WeWork’s U.S. Marketing Chief emailed colleagues to tell them Google had found “the most alarming negative sentiment trends they have seen compared to prior companies in similar situations.” Buying ads to steer web users to friendly ground would “blow through our weekly paid search budget in a few hours.”


Thanks for reading Must Reads this week.

Danny Denhard - Growth, Marketing & Product Leader

Connect On LinkedIn

💬Alexa what is WeWTF?

And my guest appearance on Content Makers Podcast 😎

This week my friend Beth released her podcast where I joined here and we really broke down a number of topics, including Marketing, Growth, how to win at work and why culture is so important to your everyday work life, oh and of course why I do Must Reads 😁.
Listen here and let me know what you think =>


Nasa joined Giphy this week and as you might expect they have created some fun gifs.

I Love You Heart GIF by NASA

🆕 Product Updates 🆕

🤩 Confidence is a huge part in everyone’s day to day, this quote from James Maddison really stood out for me, believe in yourself.

“I’m confident, yes. I don’t think I’d be in the Premier League right now, getting called up by my country, if I didn’t have the self-belief I do,” he offered. “One of my biggest assets is my mind: that belief in myself and in what I do. But I never, ever want to come across as arrogant." - James Maddison


🤔 Weekend Thought Starter 🤔

I’m going to leave you with a TEDx this week, it is incredibly powerful and great life lessons to take forward and be resilient.

Have a great weekend!


Thanks for reading Must Reads this week.

Danny Denhard - Remember go

Listen to our podcast

💳 Are you the 80% or 20% 💵

Is digitised money going to be an issue?

FRIYAY - Am I right?

floridagators FloridaGators mrtwobits GIF

🤔 Weekend Thought Starter 🤔

Are we living in the algorithmic age?
Are we living under the control of Amazon, Apple, Facebook, and Google?
If it were all to change one night, would we miss the infinite scrolling?
If it were all to cease to filter would be overwhelmed with too much content by our friends, family and the stranger we choose to follow (sound creepy)?
I’m starting to think we wouldn’t miss it…
Let me know what you think

Yes Or No


🤩 This Weeks Must Reads 🤩

🎦 Remember when we used to get excited by films and the trailers, well apparently we don’t like ads, who would have thought?

🙋‍♂️ Business & Culture 🙋‍♀️

💪 How to avoid the trap everyone falls into by turning top talent into rubbish unprepared managers

👏 Understand that strategy isn’t just a buzzword and how you to ensure you communicate and make it relevant

🎾 Tennis can seem glamorous but there is another side from the private jets and traveling the world

Buzzfeed’s founders 8 steps to unbreak the internet

👨‍🎤 How billion stream artist Lewis Capaldi became such a major artist

👗Pop Couture Alert: Ralph Lauren teamed up with Rachel Green (thanks for the heads up @theldndiaries)

📲 Tech 📲

🛴Lime celebrated 100m rides this week - the “last mile” is going to be a great space to keep an eye on.

💷 Brits have fallen out of love with cash with only 20% of spending with cash

🕵️‍♂️ Amazon has come under fire again about its internal search and prioritising their product or profitable products first. Do you care?

🧀 I have been a long time fan of Cheddar and I regularly share their content, in this podcast The Information founder and Cheddar founder discuss Cheddar, their sale and the media landscape (including TV and streaming subs)

😎 File under no surprise: Gen Alpha (they are the new younger crowd, tiktokers) are all about wanting the merch YouTubers and influencers wear and use


🤔 What do you think about this gambling ad? I predict it will be taken down


Remember you can always submit a Must Read, discuss any stories, provide me feedback, just reach out with a thought-starter or final thought.

Contact Me


Thanks 
Danny Denhard
The Obvious Disclaimer ~All views are my own, apart from if you click a link, then that’s the authors and publications.
Image credit - Twitter // Gif credit - Giphy (where else)

Friday 13th

🙀

It’s Friday the 13th, I know…

Office Boss GIF

I’d recommend you go back to bed.
This week has been jam-packed, cutting down to 10 must-reads was a Friday 13th nightmare TBH!



🤩 10 Must Reads 🤩

  1. 🤖 No Humans Interaction Required: 🔗Pick up stores are becoming all the rage, I use the Starbucks app and it’s great and an introvert’s dream.
    Although just 🔗self-checkout Sainsbury’s store was flipped back with human checkouts as “not all customers are ready”.

  2. 🎙 One Size Fits All? 🔗Yes, Podcasts are taking over YouTube and by YouTubers new channels no less. A smart strategy for YouTube and YouTubers to earn money from ads and leverage their audience. Google’s deliberate Podcast strategy in the search results was a clever move, this hack from YouTubers might just help advertisers and creators get partnerships without having the messy middle part.

  3. 🙋‍♀️ Marketplace Battle: 🔗How Esty and Amazon are battling it on for creators

  4. 🤯 Semi-Private: 🔗Instagram isn’t as private as you thought
    This is important; We place trust in platforms (I know I am ranting about the value exchange AGAIN) to protect us and our identities, unfortunately, this is a flaw that was found but is something that has been swept under the carpet. With over 4 billion (yes with a B) monthly desktop users, that is a lot of private content that could have been seen (albeit by a small savvy group of people)

  5. 🚚 New Uber: 🔗Uber Freight is getting $200m investment - logistics and payments are Uber’s next move btw.
    ⬇️ Marketing 😍 ⬇️

  6. 💡The Drop (scarcity 101): 🔗How Fast Food leveraged the “drop” strategy
    I had a little celebratory nostalgic moment on Twitter this week

  7. 🏃‍♀️ Experimental? Or just smart Marketing? 🔗Why brands are embracing the community model

  8. Brand Value? A question every brand and Marketing lead is answering ATM… 🔗Well looks like the Brandz Top 75 have one thing in common, big branded campaigns with well-executed plans
    King of Brands…Apple dropped an easter egg in their latest keynote launching the new flagship iPhones, spoiler 🔗Apple declared their love for their fans

  9. 💪 Powerhouse: 🔗Good article into Powerhouse Margethe Vestager (aka Silicon Valleys tormentor) and how her power has increased to take on Digital companies

  10. 🚕 “Data is the new oil”: 🔗What is Uber’s secret sauce…yes their data (maybe not listening Californa law)


⬆️ This is from HBR daily emails and worth the read about brainstorming and feedback while brainstorming.

Brainstorming always reminds me of this lol:


🐧 Tweet of the week 🐧

Friend of the newsletter Ross has been tweeting some very timely posts about Modern Marketers, this gets a +1 from me 👏


🤔 Final Thought 🤔

⌨️Gaming search is something most Marketers have done and something that will continue to happen until we are replaced by robots, well, interestingly the tactic has made its way into Music and naming of songs. Think of something already popular on streaming sites, name and write a song and upload = pretty smart no?
As someone who listens to a wide range of music, especially mixes (if you ever want a recommend just ping me) I rarely see it but when the new albums come out I have noticed it.

🎧It is rare that things are ever new but cycles are getting shorter, especially in gaming search, algorithms, and habits. I really enjoyed listening to Nir Eyal’s and Ryan Hoover discuss the hooked model, how addiction is or is not bad and the “regret test” is something I know many will want to apply in their roles.

📚Lastly, I wanted to recommend a book I have been listening to recently, if you have been a follower of the newsletter you will know I am a big Professor Scott Galloway fan, his book The Algebra of Happiness (check out this video he build the book from) is fantastic as is The Four.


Want to talk to me? Would like me to speak at your conference? Or have some feedback, let me know

Contact Me


Thanks 
Danny Denhard
The Obvious Disclaimer ~All views (mostly in italic) are my own, apart from if you click a link, then that’s the authors. 
Image credit - Medium Marker, Twitter & HBR // Gif credit - Giphy

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