Akon...Akon City, Akon Coin,

Happy Friday! How is it closing in on the end of week 3 of January?

Something that jumped out this week…It’s official, Fortnite is now a “sport” in colleges and schools in the 🇺🇸, how times have changed since playing a sport in a vest and shorts in the freezing cold!
What keeps the kids happy and engaged is good, especially with the money and emphasis in gaming currently.

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❺ The 5 Must-Reads You Might Not Have Seen This Week ❺

I always like to share a few stories you've unlikely read or seen so here are 5 Must Reads you might not have seen:

  1. 🇸🇳 Remember music producer and artist Akon, well he has his own city (yes, Akon City) and wants to have its own bitcoin (Akon Coin) and wants it to be a tourist hotspot in Senegal. Maybe he will give everyone an iAkon and an Akonbot too. Why not 🤷🏻‍♂️

  2. 🧊 The average body temp has dropped across men and women in recent times, find out why

  3. ⚽️ Why there is a trend of new injuries (and why they are not being picked up) in football

  4. 🚨 The Head of Instagram was the latest person to be SWATTED (SWAT team called to your house) & the police don’t know what to do to prevent it. This first became popular through twitch streams.

  5. 💯 Your content creation, curation, collaboration opportunities, tips to win and the future trends

👌 If you are in and around London this week or this weekend, definitely take a visit to the Winter Light Festival 👌

😍 The Must-Reads Of The Week 😍

  1. 👏 Good analysis from Faris on Creme Eggs new advertising strategy & campaign

  2. 🍆 Lush as gone hard for Valentines Day
    When I first saw this I wasn’t convinced but this is smart marketing.

  3. 📺 Harry & Meghan to join Netflix, that would be a global statement

  4. 📽 Netflix reported great earnings, why…original content

    Here is what Netflix CEO said about serving ads:
    “We want to be the safe respite where you can explore, you can get stimulated, have fun and enjoy – and have none of the controversy around exploiting users with advertising,” - Reid Hastings

  5. 🤔 Apparently being a WhatsApp admin in politics is a powerful job, who knew of its power - Group chat can be stressful but imagine them full of MP’s & power hungry people, no thanks.

  6. 🖼 How Instagram has revolutionised the tattoo industry - You can also argue this has also happened for barbers too

  7. 🌟 TikTok stars can earn over $150k per post (Taylor Lorenz wrote another good article on why TikTok is always shot in bathrooms)

  8. Growth opportunity: 👏 How to double your keywords on the App Store

  9. 🗣Apple are considering highly produced podcasts to promote its TV shows
    - if you have seen Truth Be Told (its very good) you know, if not, it’s centred around a podcast and a cold case, it would have been a great way to retell and re-promote the show

  10. 🤖 Google CEO wants AI to be regulated
    Microsoft also agree on AI to be regulated, their CEO also suggested what’s next for the 46 billion devices around us

  11. ☀️ Tripadvisor are letting 200+ people go, Google’s aggressive move into the market is to blame (those competitors are not a click away anymore are they Google - this should concern many businesses!)

  12. 🖐Amazon wants you to pay for things by your hand & it might just take over payments
    Amazon have been leaps ahead in tech and payments for a while, no surprise that this could win out. Prime hands only

  13. 🐝 A deep dive into Bumble’s differentiations and why the future is female marketing

  14. 👟How Gen z powered StockX to $1b and powering a new type of community

  15. 🎤 Do you want to know how to get paid and the going rates for being a public speaker, well here they are

💭 FYI If you’re on telegram and prefer to receive must reads as a message you can, just click here and add Must Reads! 💭


👏You Made It To The End 👏

Thanks for reading this week’s Must Read’s. Go have a great weekend!  

Danny Denhard - About Me: 19 years in Marketing, Product, Business Leadership and Growth. I recently presented RIP to the CMO role presentation and write this weekly Must Reads Newsletter.

—Connect With Me Online—

  1. 🥇Follow Me on Social → LinkedIn — Twitter

  2. 🥈Read → My Growth & Leadership 🚀 Blog
    🥉Looking for a Mentor or 1:2:1 Coaching get in contact below

Danny, Consult With Us

Disclaimer: All views & recommendations are my own until you click through on the stories.
This week’s gif is from NYT.


About Must Reads - This is your hand-curated weekly newsletter by me (Danny Denhard), covering Marketing, Growth, Business, Culture, Product & sometimes as a treat I throw in a few weird and wonderful reads, that will make you think. 
I add commentary to a number of stories to add some personality and flavour to your Friday's or whenever you open your email.

How Crisps Went From Simple To Sensational

Who wants 🧀 & Onion anymore 🤷‍♂️

Happy Friday Must Readers!

In 2020 we are constantly over-served by companies and apps we didn’t know we wanted or needed. Two things really stood out to me this week,
1. Instagram DM’s are now working on the web (2 comments: (1) Working on desktop is good for work time usage which is heavily dominated by Desktops & enables more users easier access = 💵 for Insta and (2) many people choose to bypass downloading apps now and Instagram is one many are now using in their browser & works as an app in browser) and
2. Twitter’s constant battle with the edit button…I know it will be a hotly discussed topic inside Twitter but can’t be that hard can it? 🕵️‍♂️

suspicious mad men GIF

Why you are here…⤵

😍 The Must-Reads Of The Week 😍

  1. 🤯How crisps went from simple to “sensational

  2. ⁉️Oreo fashion line anyone?

  3. ⤵️ Uber’s downfall plotted on a timeline

  4. ⚽️ How football boots deals are very lucrative

  5. 💪 Do you struggle with problem-solving or a bad manager? Here is something great that might help guide you

  6. 💬 Is the laugh at slack joke the new colleague chewing with their mouth open?

  7. 👥 How slack ruined our work lives
    And now voicemail is coming to slack and IM apps - 🤨because we wanted that feature. Surely voice notes are more relevant now?

  8. 💰The Economist Magazine takes a look at - How “subscription-only platform” (content creator crowdfunding site) Onlyfans helps YouTubers, artists and adult creators.
    Having worked on and led a Crowdfunding platform, it is a really competitive but complicated space for creators. Many creators are looking for platforms to manage their subscriptions for exclusive and offer unique content for their fans.

  9. 💸 Buzzfeed CEO Jonah Peretti wrote in detail what this year will look like at Buzzfeed and it looks profitable. I personally love the transparency and their opportunities.

  10. 🏦 Plaid was acquired by Visa this week, this is important as Plaid powers huge amounts of fintech and peer to peer transactions, Visa’s acquisition case can be read here, Paying 50x revenue is some statement. Have a look at their clients and how slow Growth is with neo and challenger banks

  11. 🐧 Twitter head of Product Kayvon Beykpour (he also founded periscope) and Wired sat down at CES and talked about their platform, future plans and how the platform is used and misused.

  12. 👎 @Jack Twitter’s part-time CEO took part in a Q&A and suggested there won’t be an edit button in 2020 (video)
    Mini rant; if you have ever worked in Product, you will always have an opportunity to improve your product, you just need to think differently and understand the user and their needs, I think it’s safe to say Twitter has a more than stubborn understanding to what the edit button would do to enrich our experience.

  13. 👏 Author, podcaster and king of banter Bruce Daisley reflects on his time as VP at Twitter and why the blue tick was a bad idea (his book made my must read business 📚)

  14. 😡 Google’s monopoly continues to wield its axe and now adds buying clothes through SERP’s - this will have a huge impact, as their competitors won’t be a click away.

  15. 🎵 Want advice on how to get into the music industry, from Label owner & friend of the newsletter Kieron

  16. 🏆 Godaddy has changed its logo and it’s a bit different

  17. 📲 SensorTower released their 2019 look at app downloads
    it has some surprising cases and games you’ve likely not heard of, obviously Facebook, Google and TikTok are heavily featured

  18. 🎧 Here are the great podcasts I listened to this week

  19. 🚐 An enlightening article on Vice: A week in the life of an Amazon delivery driver

  20. ⬇️Those Amazon lockers aren’t for convenience…they are for anti theft

    Share


wcw GIF

👏You Made It To The End 👏

Thanks for reading this week’s Must Read’s. Go have a great weekend!  

Danny Denhard - About Me: 19 years in Marketing, Product, Business Leadership and Growth. I recently presented RIP to the CMO role presentation and write this weekly Must Reads Newsletter.

2 Challenges for your weekend.

  1. 🥇Follow Me on Social → LinkedIn — Twitter

  2. 🥈Read → My Growth & Leadership 🚀 Blog
    🥉Looking for a Mentor or 1:2:1 Coaching get in contact below

Danny, Consult With Us

Disclaimer: All views & recommendations are my own until you click through on the stories.
This week’s gif is from Giphy.com


About Must Reads - This is your hand-curated weekly newsletter by me (Danny Denhard), covering Marketing, Growth, Business, Culture, Product & sometimes as a treat I throw in a few weird and wonderful reads, that will make you think. 
I add commentary to a number of stories to add some personality and flavour to your Friday's or whenever you open your email.

Dry January vs Veganuary

Weekend Update:

Some Must Reads sprung up on Friday & over night, so I have your Saturday or Sunday morning covered, grab a ☕️ and get ready:


Dry Jan or Veganuary Updates continued into week 2 of January…
Over 4m people taking on not drinking in 🇬🇧 alone (a stat suggests 60% has broken already) and “The Hangary” heard this a lot this week aka people taking on going Vegan in January is seeing over 700k attempting it, good luck to all those taking part.

Did you see Elon Musk’s dance and strip…here is the Microsoft dad dance moment

Tesla CEO Elon Musk dancing

—Thanks to those who entered and contacted me. The books were snapped up quickly! —

I read a lot in the Christmas break and a lot of listening to great books, I love paying it forward with books so as promised I am going to give away two books (don’t worry they will be brand new).
📚 First is Creative Blindness by Dave Trott, it’s the best read in months.
📚 Second is Who you are is what you do by Ben Horowitz, it is a great business book on culture and how to learn from history.


Anyways, why you are here…⤵

😍 The Must-Reads Of The Week 😍

  1. 💯 How to create the right company culture for mental health & improves results

    Videos

  2. Simon Sinek why there needs to be bias and a navigator

  3. Why Amazon and Google are in the oil business

    💰Business💰

  4. Presidential Budget: Imagine spending $15 million to come up in Google search results

  5. Black Hat: How disinformation PR firms are reshaping what we see & believe

  6. Peer To Peer: Many brands are late to the game but peer to peer is shaping everything we do and brands are struggling to make themselves relevant enough

  7. Communication is 🔑: Guidances from basecamp internal communications doc, there are some I completely disagree with but the majority is applicable to most workplaces -
    A good quote - “Communication often interrupts, so good communication is often about saying the right thing at the right time in the right way with the fewest side effects.”

  8. Gifting Problems: The economics of 19% unused gift cards

  9. Fight to win “voice”: CES was this week and it’s usually the opportunity for brands to share their upcoming cool stuff…as you expect they did -
    𝔾) Google Assistant has 500million users and wants you to say hey google read this page"
    𝔸) Alexa is coming to a new car near you and pay as you go
    😘 CES was also the year that sextech took over

  10. 🧠 The behavioural economics you need to know 🧠

  11. Yes Please: Fancy a 6 hour 4 day work week?
    🇫🇮 and Scandinavia is leading the way with addressing the work-life balance issues we are experiencing in the always-on business world. The new mid 30’s Finnish leaders are really driving this issue forward and will be great to see how this impact productivity.

  12. Agency: How a talent agency has flipped the live streaming wars and pitted Twitch, Mixer, YouTube and Facebook against each other…for the artist & 💰
    Facebook’s footprint in gaming increased massively, while Twitch decreased by 7%, live streaming and gaming is going to be a blood bath (and potentially expensive for fans of streamers with exclusive streaming and ppv likely coming)

  13. 7 trends that Marketing are going to be hit with this year

    👏 Friends of the newsletters shares 👏

  14. Venture Capital legend Paul Graham on the pros and cons of being a parent
    (Shared by podcast and Marketing ⭐️Beth Gladstone)
    What is so unusual about this post is PG is someone who you wouldn’t expect to write this or really break down why it has pros and cons

  15. WTAF: I presented the RIP to the CMO role late last year and appears that the CMTO chief marketing technology officer is actually a thing…go figure (kindly shared via friend of the newsletter Mr Peter Abraham)

    🤷‍♂️Social Media Updates 🤷‍♀️
    𝕋) Collab House:
    Popular read from this week How TikTok stars are coping previous formulas in making video stars - it is something that has been happening for years, but these younger generations are taking this super seriously and understand they are there to work.
    𝕀) Instagram growth is slowing for the first time
    This highlights two things 1) The Netflix issue of being in as many homes or phones as you can at home and 2) When you build a simple app and it becomes bloated with features and full of ads and doesn’t really benefit your time spent, growth will slow.
    𝔽) “Social media is likely much less fatal than bacon.”
    I try not to share so many articles on Facebook but they dominate the media, one of their most Senior Exec Boz shared his 2500 words internal memo (it’s obviously leaked) and then shared on his Facebook, it is fascinating to read.
    Facebook also hid their paid for sponsored content with Teen Vogue then denied it…and got caught - let’s be honest a company that is fighting deep fakes but allowing politicians to lie on ads is a confused company…



    Last week prioritisation aka scheduling your day and week ahead was the most-read story of the week. Let’s see what next week has in store 👀


👏You Made It To The End 👏

Have a great weekend!  

Danny Denhard - About Me: 19 years in Marketing, Product, Business Leadership and Growth. I recently presented RIP to the CMO role presentation and write this weekly Must Reads Newsletter.

  1. Follow Me on Social → LinkedIn — Twitter

  2. Read → My Growth & Leadership 🚀 Blog

  3. Looking for a Mentor or 1:2:1 Coaching get in contact 

    Help Me

Disclaimer: All views & recommendations are my own until you click through on the stories.
This week’s gifs are from Tumblr & Giphy


About Must Reads - This is your hand-curated weekly newsletter by me (Danny Denhard), covering Marketing, Growth, Business, Culture, Product & sometimes as a treat I throw in a few weird and wonderful reads, that will make you think.
I add commentary to a number of stories to add some personality and flavour to your Friday's or whenever you open your email.

2020 Vegan vision

0 resolutions shared here

Are you sick of hearing about the last decade, or what everyones top 9 was in 2019? I am, so let’s get down to why you are here…

Happy Lebron James GIF by ESPN

FWIW I am taking a different approach to Must Reads in January, less is more (apparently) so I am going to share my 15 - 20 Must Reads with slightly more commentary.
If you hate the format, tweet me (click here to tweet there is a tweet ready to go for you) with your feedback.


Why you are here…⤵


😍 The Must-Reads Of The Week 😍

  1. Don’t be Evil! Three years of the dramatic drop of Google culture and how famously aggressive non-disclosure discussions and disagreements have impacted Google’s Culture - it’s a long read so listen to the article via the on page option

  2. Profits over everything 💴 Yesterday saw an ex Google exec write a damming article on why he left and why Google don’t care about being evil
    The two posts above are just a few posts expected to come out in coming weeks about the shifting and reportedly bad culture that has developed at Google.

  3. Leader: Disney’s CEO Bob Igor talks about what makes a great leader
    If you have a Masterclass subscription, I highly recommend his masterclass for wisdom and sound advice

  4. Comms is 🔑: Why spend 2 weeks every quarter on an internal presentation
    Communication and transparent insights will always ensure you having a winning team, I have spent a lot of my leadership enabling this, this article really does nail why direction, reflection and transparency is key

  5. Decisions, Actions, Notes: How to actually run successful meetings
    & Here’s how to run successful Growth team meetings

  6. Secret: The secret to Microsoft’s acquisition of LinkedIn’s, leaving it alone (& Jeff Weiner)
    It is no secret I am a huge fan of LinkedIn’s evolution, Jeff Weiner has had some incredible leadership moments especially with this video from LinkedIn’s all hands back in 2016. I also love this Masters Of Scale Podcast episode. Microsoft are often bashed but they really enabled LinkedIn to succeed with a great leader.

  7. Change Maker 💪 How voice and vision from one person can change a whole company

  8. Reclaim & Own Your Time: How to prioritise your workday and workweek
    Prioritising your time and being ruthless is something you are rarely taught but essential for anyone at any level to own!

  9. Buzz: Why snacks will be full of spice, booze and CBD

  10. Work that system: How celebrities reclaimed their privacy from paps with social media

  11. Veganuary: How KFC and Greggs are going all out for Vegan Profits
    and Co-Op are also going after the move towards 800k new vegans, with Costa selling vegan ham and cheese toasties, Pizza Hut offering vegan pepperoni & McD’s vegan dippers.
    KFC / KFV have really taken a bashing on their promoted tweet, interesting to see how certain brands are reacted to vs others.

  12. Smart over everything: Being a great SEAL; "is not about being the toughest guy. It's about being the smartest guy."

  13. Change Agents 📰: How teenagers are rewriting the face and future of news
    News and entertainment has merged in recent years but teenagers have found ways to tell the news on different platforms and make it ‘work’ for their generation

  14. Pop 🥤: Richard Branson’s lessons learnt by taking on Coca Cola and Pepsi

  15. Anxious? 😟: Do you suffer from anxiety? Here are ways to frame anxiety and break free of them

  16. Must Watch ⏯: Want to know more about machine learning and artificial intelligence?


Last week’s Must Read was surprisingly popular.
📚 Next week I will be giving away a couple of must read books, let me know if you have any must reads (or listens) by hitting reply 📚

👏You Made It To The End 👏

Have a great weekend!  

Danny Denhard - About Me: 19 years in Marketing, Product, Business Leadership and Growth. I recently presented RIP to the CMO role presentation and write this weekly Must Reads Newsletter.

Follow Me on Social → LinkedIn — Twitter
Read → My Growth & Leadership 🚀 Blog 
Looking for a Mentor or 1:2:1 Coaching get in contact

Help Me

Disclaimer: All views & recommendations are my own, until you click through on the stories.
This week’s gif is of course from Giphy

2019 into 2020

🥳

New Year Ny GIF by Sky

Thanks for reading Must Reads this year, I trust you had a good 🎄, you got a break and for those who are working enjoy the peace and quiet today.
This weeks this the last newsletter of 2019 and as promised is sharing many things to look forward to in 2020 and the interesting reads from the last week.

😍 The Must-Reads Of The Week 😍

2020 👓

Business 💼

Video Spotlight ⏯

I have been quite ill over the the past week, so I spent a lot of time watching numerous videos and YouTube videos between naps and feeling sorry for myself stuck in bed.

Why these? Well, are you struggling to understand AI, ML and everything connected to it? These YouTube originals with Robert Downey Jr will really help. The second video has an incredibly touching video with an ex pro NFL athlete and Google working on speech recognition

Sometimes in the Western World we have a rough time or too many cameras on us, this video into China and the tech they have developed and used is incredible. Social credit is something I have referred to a number of times in this newsletter and shared professionally, don’t be surprised if these types of systems make their way to the West in coming years.


My Podcast Picks From 2019


The Future of Journalism in 2020

The rise of the journalistic influencer“How the hell are we going to empower citizens with the information they need to be free and self-governing if they’re too bored to even bother?Lauren Duca

My pick of the reads

Podcasting unsilences the silent
Operationalising community engagement in and out of the newsroom
Gen Z demand great products, we should be building them for the best news


Lastly, Happy New Year To You & Yours!

happy new year smiling GIF

Here’s to 2020 and many more Must Reads.

As always, if you have any stories, feedback or want to discuss more personally happily DM me on Twitter (my DMs are open) or LinkedIn. Or email me with the button below.

Feedback is a gift 🎁

Curated by Danny Denhard - About Me: 19 years in Marketing, Product, Business Leadership and Growth. I recently presented RIP to the CMO role presentation and write this weekly Must Reads Newsletter.

Follow Me on Social ~ LinkedIn — Twitter — Read my Blog - Growth Mentorship

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