Flop

Is the Olympics just not a draw anymore? And what is the impact on the athletes 🏃‍♀️

Hey, Friends 👋! 

Welcome from an overcast and humid London. 

How has your week been for you? 

This weeks newsletter has 10 must-read stories for you to enjoy and share with friends and colleagues.   

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Subject Line Explained: 🏃‍♀️ This years Olympics has been a dud, a lack of coverage, the lack of promotion and advertising and lack of records means the games have flopped. One positive has been the awareness around mental health and the impact it has on athletes.
The knock-on effect of a dud Olympics is bigger than most people think,
- advertisers won’t get the reach,
- athletes won’t receive follow on endorsement and sponsorship deals
- and the next games will have to be worked harder
- and maybe mobile-first enhanced with AR and personalisation…
Read story 8 for the link breakdown 🏋️‍♀️


🎙 Great news: I am releasing a dedicated podcast to fixing the broken world of work, get exclusive teasers here.


Must Read Articles Of The Week

This week I have been sharing some of the biggest lessons from my career. 👴
Take a look through and let me know if any are useful or if you could apply to your role today. Read the full tips

  1. Beware Of The Empathy Trap 🪤
    Why Read This? Leaders are often told to be more empathic but without the right context it can be misleading and managers can get confused. - Read the full article

  2. Surveillance In Schools? 🎥
    Why Read This? We cannot escape being on camera and camera phones, we are now likely to face another always-on camera in the classroom. TBH I think this is the future of social media vs schooling but in some use cases, it will probably hurt and hinder education, especially good teachers having bad moments or some kids just wanting to spoil it for the class or to go viral.
    - Read the full story

  3. Immersive Stories🎢
    Why Watch This? The future of theme parks is going to be VR and AR, not just IRL. We are going to see a way that immersive experiences are built completely in the cloud and can experience from your home. Theme parks still make the majority of the money for Disney & going digital will increase the potential for many other businesses. Want an example live already: Fortnite. Buying NFT’s and specific digital skins will be normal in the next 5 years
    - Watch the full video / Read the article

  4. Why AR Is Big In Fashions Future 👗
    Why Read This? Shopping online is such a 2d experience, AR offers a huge potential for both the brand and the customer. Trying on clothes, different colours and styles with an AR filter will help you make better decisions while reducing returns and potential shipping issues.
    AR is going to be huge in fashion and optimise many IRL experiences (a reminder AR is the filters you use on Instagram, Snap & on teams and zoom calls to blur the background) - Read the full article

  5. The Real Farmville Scam 🇹🇷
    Why Read This? Possibly one of the ludicrous stories I have read recently, how farmville was an inspiration for a huge Ponzi scheme in Turkey called Farm Bank and managed to scam plenty of people out of their money by using the internet and gamification against the users. We will see this play out time and time again and I predict this will be a play in Bitcoin and crypto to scam users to get rich quick. - Read the full article

  6. Wellness Epidemic? 💊
    Why Read This? Wellness is a huge business, I have shared Goop a number of times and how much money has been invested into the space it has brought a lot of attention and questionable products and solutions. We will see many more products come to market at high price points that will not work for many. We will see a quality and quantity issue and that’s an issue we will all face - Read the full article

  7. Coca Cola NFT & First Step In The Metaverse 💷
    Why Read This? The NFT landscape changes constantly, for some it is a brilliant investment for others it makes no sense, Coca Cola diving into NFT’s is a natural step for one of the biggest brands and most affiliated brands in the world. Coke’s approach is simple become digitally relevant when you are a brand you touch, smell, drink and share.
    Coke needs to be relevant in the next big thing aka the metaverse and being first helps them become a player in the virtual world and likely an aspirational product (skin / status symbol) for years to come
    - Read the full article

  8. Olympic Struggles? 🏃‍♀️
    Why Read This? This year’s Olympics has been a dud, barely any advertising, less than any hype and no stand out stars means the Olympics has struggled. What’s more the athletes are struggling for sponsorship, why? They just don’t have enough mainstream Klout. Unfortunately, brands are missing opportunities with this approach however when you’re competing against numerous sports with more exposure and influencers deemed more relevant you will lose. A brand opp for sure, an athelete’s modern-day marathon - Read the full article

    Here’s a great moment from the games

  9. Trading Problems 😥
    Why Read This? Probably the shortest but most accurate story on your day, you are just trading problems one for another. - Read the full article
    (H/T to friend of must reads Simon for sharing this)

  10. The True Cost Of Cheap Marketplace 👀
    Why Watch This? A lot has been made about cheaper places to buy and sell online, unfortunately there are many hidden costs to online marketplaces and many marketplaces that disregard seller issues and in many cases do not validate or verify the products sold. A good quick video to get into the merky world of marketplaces.

Should We Be Able To Call In Sad? 😞

YES WE SHOULD! This is a brilliant podcast you should listen to this week, about rethinking depression and being able to have a sad day off and being treated the same as sick day.


The 🆓 Hybrid Work Guide
Download the most comprehensive guide to setting up and succeeding in Hybrid Work

Focus Article Of The Week 👇

Why DNA documents and team trademarks are brilliant ideas to copy from the sports world


SHARING IS CARING 💪 

Share

Help Must Reads Grow! Why not consider and help Must Reads grow by hitting the share button or: 

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"Quote Of The Week”  

If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.”  — Steve Jobs


Thanks for reading again this week Must Readers, please go & have a great end to your week!  

Danny Denhard 
Must Reads Editor & Focus Founder. 

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Redesigns

👁 Must Reads dives into redesigns and their importance

Hey, Friends 👋!  Welcome from a sweaty 🥵 London.

How has your week been for you?

This week must reads has 10 must-read stories for you to enjoy and share with friends and colleagues.   

Share


Subject Line Explained 😮: Redesigning Emoji’s is becoming a big and important business, Google is re-designing their emojis again!
Think of it as rebranding and redesigning packaging every few years (like Coca Cola with Coke Zero). FWIW Internal cost’s for designs are incredibly high and cause a huge amount of discussion. - See the full of redesigned emojis


The 🆓 Hybrid Work Guide
Download the most comprehensive guide to setting up and succeeding in Hybrid Work.

Must Read Articles Of The Week

  1. Fear Of ‘Not’ Having The Right Conversations 💬
    Why Read This? Some people are just bad managers, others are set up to fail, others just struggle to have the right conversations
    - Read the full article

  2. Why Some People Cannot Apologise 😞
    Why Read This? This is a good quick read on why those annoying people just cannot apologise. Question to answer today: Does ego and being wrong, get in your way of saying sorry? - Read the full article

  3. Peloton Computer Game 🕹
    Why Read This? Connected fitness is a huge business and Peloton leads the way, but rather than doubling down with instructors, Peloton is going into a game for subscribers. Smart yes, disconnected maybe…- Read the full story
    (pair with my future of marketing post on connected fitness)

  4. Snapchat’s Decade Of Innovation 👓
    Why Read This? Despite what you will hear, Snap has had quite the decade, its product team has basically been Instagram’s product research lab for years and now Snap are all in with AR shopping, being considered niche isn’t always an issue when you can monetise and become something that is used as your primary messenger & then recommendations and shopping experience app.

  5. How The Daily Wire & Ben Shapiro Leverage Facebook 😬
    Why Read This? Ben Shapiro is a character, a successful personality who has leveraged religion and politics to build a ‘modern media outlet’. Unfortunately many do not know they are being played by clickbait titles, articles written for responses and to cause anger. This quote says it all:
    ”The Daily Wire has turned anger into an art form and recycled content into a business model.” Remember enragement = engagement
    - Read the full story

  6. Why IBM Watson Isn’t What We Thought Or Promised 🖥
    Why Read This? IBM Watson was supposed to be the next big step in supercomputing, having seen demo’s it seemed to be great, until a shift in priorities. Read how IBM had changed direction and why it’s an important story for us all to learn when you potential over market(ing) your product. - Read the full article ($)

  7. Streaming Product Placement Gold Rush 🥤
    Why Read This? You want to know why you will see more references and more people eating chips, drinking soda and wearing clothes on Netflix, Prime Video etc - it’s where the (top of funnel) awareness marketing budget is going to go. I have spoken about this on my podcast, mentioned it numerous times and written about this in my future of marketing blog series - Read the full article ($)

  8. Zero Party Data - Customer & Brand Collaboration 💄
    Why Read This? Beauty has finally joined us in 2021 and is beginning to use its customers feedback to understand what products should come out. Why is this smart? By using quizzes and games beauty firms are creating experiences better than NPS surveys & forms.
    (FWIW Zero party is where customers happily provide their data to improve their own personalised experience)
    - Read the full article

  9. OnlyFans Evolution 💰
    Why Read This? OnlyFans is trying to pivot, it is trying to become a platform in which celebrities, influencers and experts create their community, unfortunately, it has overlooked their current community and often ignored safety concerns. OnlyFans had an incredible 2020 & beginning to 2021 but will brands and influencers risk their association with ‘an adult social network’ like OnlyFans and other similar platforms? - Read the full article

  10. Powerful Read ✈️
    Why Read This? This comes with a trigger warning, this is a long read about one man’s career around cleaning up plane crashes and giving families closure after the crash. - Read the full article


    Worth a watch: Gucci x 100 Thieves Drop 👀 - Drops connected to luxury and gaming will continue, why? Not just scarcity…big spending audiences who shout about it are worth a multiple of traditional shoppers

    Looking for a new role? Friend of must reads Gary is looking for:


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Help Must Reads Grow! Why not consider and help Must Reads grow by hitting the share button or: 

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"Quote Of The Week”  

You never know what worse luck your bad luck has saved you from.
— Cormac McCarthy


Thanks for reading again this week Must Readers, please go & have a great end to your week!  

Danny Denhard 
Must Reads Editor & Focus Founder. 

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Got Feedback? Feel free to hit reply if you have questions or comments.

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💬 Take the next step in your career! I offer Management & Exec Coaching & Mentorship

Thursday

Same Quality Must Reads Just A Day Earlier 👌

Hey, Friends 👋! 

How has your week been?

This week must reads has 10 must-read stories for you to enjoy and share with friends and colleagues.   


Subject Line Explained: This week’s must reads is coming to you a day early. Let me know if you prefer Must Reads On Thursday’s or Friday’s.


Must Read Articles Of The Week

  1. Internal Communication Masterclass 👏
    Why Read It? Andy Jassy the new Amazon CEO sent his first memo to the Amazon team and it’s a masterclass, read about why language, the use of “we” and clarity of the future is so important
    - Read the full masterclass

  2. Why Post It Notes Should Guide Your Comms 📝
    Why Read It? Post-it notes ensure you keep it simple, you get to the point and can tease more interest - Read the full article

  3. Misinformation Catches Out Gen Z 😬
    Why Read It? A Stanford Research Assistant has gathered information on why Gen Z falls for a huge amount of misinformation and disinformation online: a teaser… it has to do with their social make-up their community, how authority is worked out & a little FOMO. It’s worth a read if you work in a space that sells to or influences Gen Z - Read the full story

    Share

  4. It’s Ok To Not Be Ok! 💯
    Why Read It? Mental health is vitally important, we have made many steps forward in recent years but it is imperative that celebrities and sporting heroes call out how they suffer to normalise issues. With the Olympics kicking off Naomi’s story is a must read! - Read the important story

  5. Mario 64 Worth $1.5m? 🕹
    Why Read It? This week Mario 64 sold for over $1.5m, the movement towards collectables and nostalgia is turning into serious cash. Dust off your boxes at home or at your parents and see what you might have. This market is really important as we are moving towards marketplaces and auctions for things we grew up with (like Pokemon cards & NFT’s paying homage to the retro)
    - Read the full story

  6. Amazon Watching You Sleep? 🛌
    Why Read It? When will we learn that big tech doesn’t have to see or hear us 100% of our time? Yes, sleep is vital to us however being analysed and watched by big tech all the time is not healthy for us. This is where it is your personal choice, however, please consider the implementations around more devices in the bedroom.
    - Read the full article

  7. Netflix Record Deals Show Expansion Plans 🚀
    Why Read It? Shonda Rhimes is the hottest creator on the planet, her latest Netflix deal is a record and started negotiating when Bridgeton shot to the most streamed show of all time. Her new deal includes merchandising, games and live shows, highlighting the reports that Netflix is trying to become Disney 2.0
    - Read the full details

  8. Google’s Hypocrital Hybrid Issue 😱
    Why Read It? Google’s latest cultural issue is allowing one exec to move to New Zealand and work and then everyone else being forced back in the office or worse still take a pay cut
    - Link to cartoon & link to story behind the cartoons

    👉 FYI I am just finishing the touches on the updated Hybrid Work Guide, ~28 pages to help your business win the Hybrid transistion, hit reply for your copy or sign up here.

  9. You Know Whats Cool? A Billion Dollars 💵
    Why Read It? Facebook are going to pay creators one billion dollars to create unique content. Why? To ensure it keeps somewhat relevant in the time and attention landscape of social media.
    FWIW Surpringly Facebook is still in the top ten in downloads in the 🇺🇸, 🇨🇦 & 🇦🇺 (via AppAnnie data)

    - Read the full article / tweetstorm

  10. The Logistics Of The Olympics 🏋️‍♀️
    Why Watch It? Well worth the watch about the incredible effort that goes into hosting the Olympics 👇


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"Quote Of The Week”  

“Only the mediocre are always at their best” -- Jean Giraudoux


Was this week’s must reads a HIT 💯 or miss ❌?


Thanks for reading again this week Must Readers, go and have a great end to your week!  

Danny Denhard 
Must Reads Editor & Focus Founder. 

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Got Feedback? Feel free to hit reply if you have questions or comments.

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💬 Are you looking to take the next step in your career? I offer Management & Exec Coaching & Mentorship

About My Work: I am on a mission to fix the broken world of work with Focus. I am a non-exec director, coach & mentor. 
Happily email me for consultancy, I offer business advisory, executive mentorship and coaching and helping companies build the right company culture

4 Days A Week

Does 4 days a week work? Iceland thinks so

Hey, Friends 👋! 

This week I have kept the stripped back must reads and 10 must-read stories for you to enjoy. 
FYI you will spot some stories are paired with another story to help you expand your knowledge or insights into the subject.

❤️ Must Reads? Say Thanks With A ☕️


Subject Line Explained: This week was Independence Day(s) for our American & Canadian must readers and many are struggling to cram their workweek into 4 days, however, in Iceland it worked so well it’s been deemed a great success.
How about taking more inspiration from 4 day work weeks 🇮🇸’s reported great successes


Help Must Reads Grow: Why not consider and help Must Reads grow by hitting the share button or: 

  • Copy and paste mustreads.co.uk with your team on your work email address 

  • Copy-paste over to your team on Slack or Microsoft teams 

  • Or send it over to your smart friends and groups on WhatsApp or iMessage.  

Share


Must Read Articles Of The Week

  1. The 31 Company Culture Interview Questions 🙋‍♀️
    Company culture is now an essential part of our work-life and something candidates tentatively ask in interviews, are is a list of 31 better questions to ask - Read the full 31 questions

  2. Why Hollywood Star Margot Robbie Refuses To Be Put In A Box 📦
    Such a refreshing interview and something so many career professionals can learn from
    - Read the full article (also watch the Q&A video on the right-hand side it’s fun)

  3. The Evolution Of Celebrity Endorsements 💪
    Why celebrity endorsement has gone past advertising and to celebs investing in beauty, seltzer and fashion brands. Hint connection and influence.
    - Read the full story
    Pair with my the future state of brand endorsement podcast

  4. Roger That $1B Earnings 🎾
    It’s Wimbledon fortnight and it’s been full of surprises, plenty of rain breaks and Roger (aka The 🐐) Federer rolling back the years until yesterday :-(
    Well, the GOAT has joined the exclusive billion dollars earned club in sports. Read about the king of understanding the power of his brand & being approachable and a gentleman! - Read the full breakdown

  5. How Much It Will Cost To Return To The Office 💵
    As you know I am fixing the broken world of work & here is an important read for those who are going to be asked to return to the office (this has an important female leaning) - Read the full article

    Pair With Video ⏯: Watch the future of work keynote I delivered a few weeks ago.

  6. TikTok Copy Cats 🗣
    Cameo exploded in popularity in lockdowns and become a regular birthday present and source of entertainment (enter Carol Baskin). TikTok is reportedly borrowing the shout out concepts for fans to receive shout outs from their favourite TikTok star. - Read the full story
    Pair With: How TikTok is blowing up products faster than ever before

  7. Cricket’s Big Data Play 🏏
    Little know fact, I’m a big cricket fan and at its core cricket is a numbers and stats sport but interestingly never really evolved like many other professional sports, read why cricket is having its own money ball moment (like baseball and football did) and why it will be so important. - Read the full story

  8. World Champion Competitive Eater Worth $2m 🌭
    I know an absolute must read, how Joey Chestnut is worth $2m from winning hot dog competitions - Read the full story

  9. China Leading The Way 🇨🇳
    1/ Apply For A Job With TikTok ⁉️
    How about applying for your new role via TikTok video resume? There has been many moves around video cv’s and resumes in the past, but now it’s becoming a thing…A dedicated site is now live for 🇺🇸 applicants with 36 dedicated brand partners. Worth a thought - Read the full story
    2/ How Alibaba Is Going To Take On Amazon 🌍
    A good video looking at how Alibaba is going to take on Amazon globally, with its logistics powers and huge robot army - Watch the full video

  10. LA’s New Logo 🌞
    LA has a new logo, yes you probably didn’t know it had an official logo but with the demand to travel increasing inside of the 🇺🇸 and attracting tourists is going to be so important, LA got a more modern reflective logo. - Read the full story


Remove Return To The Office Anxiety 😟

If you live 🇬🇧 and worried about returning to the office on July 19th (mostly those in 🏴󠁧󠁢󠁥󠁮󠁧󠁿), here are two must reads by me


🎙The Future State Podcast 🎧

This week Nick & I discuss

Sign up to the supporting newsletter or go & listen on Apple or Spotify or wherever you get to your podcasts.

Hiring 🚨: My podcast co-host Nick is hiring a Marketing Manager In London at Vortic (Art VR & AR company) - job description here.


Quote Of The Week:  

They wouldn’t give us a uniform if they didn’t want us to be an army
— Margaret Atwood


Thanks for reading again this week Must Readers, have a great weekend!  

Danny Denhard 
Must Reads Editor & Focus Founder. 

❤️ Enjoy this email? Forward it to a friend. 

Got Feedback? Feel free to hit reply if you have questions or comments.

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💬 Are you looking to take the next step in your career? I offer Management & Exec Coaching & Mentorship

About My Work: I am on a mission to fix the broken world of work with Focus. I am a non-exec director, coach & advising CMO. 
Happily email me for consultancy, I offer business advisory, executive mentorship and coaching and helping companies build the right company culture

Kardashian Olympics

Kim's the official supplier 🏋️‍♀️

Hey, Friends! 

This week I have stripped down must reads and going to try just 10 must-read stories for you to enjoy.

Why not consider and help Must Reads grow by hitting the share button or: 

  • Copy and paste mustreads.co.uk with your team on your work email address 

  • Copy-paste over to your team on Slack or Microsoft teams 

  • Or send it over to your smart friends and groups on WhatsApp or iMessage.  

Share


Subject Line Explained: Kim Kardashian & SKIMS announced this week they will become the official undergarments, PJ’s and loungewear suppliers to Team 🇺🇸 at this years Olympics. Smart move (from momager Kris) for KKW and for the Kardashian family.

FYI: Last week’s most popular must-read article was 7 leadership lessons.


Must Read Articles Of The Week

  1. How To Take Inspiration From IKEA and Social Science 🧪
    Work should not be difficult for anyone, but it can, especially when some colleagues do not invest the same into relationships as you do. Find out why the IKEA effect is so important.
    -
    Read the full article

  2. TikTok Content Farms 🤚
    Here is a look at the content farms powering TikTok engagement and generating millions of views
    - Read the full story

  3. AI Driven Food & Drink? 🥤
    It’s 2021 and AI drives many discussions but not always decisions, however, PepsiCo leverage thousands of data points to make smarter decision on food flavours and new drinks in different markets. This is smart and a trend that will continue.
    - Read the full story

  4. Managed By Bots 🤖
    Fired by bot? Amazon workers have come out in force and suggested being they are being fired by bots, why…because ‘bots make quicker decisions’.
    If you know delivery companies and how they operate you know this will be part of the likes of Deliveroo, Ocado and rapid delivery firms like Getir, Weezy, Gorillas operations moving forward.

    - Read the full story

  5. The Most & Least Happy Countries In The World 🗺

  6. Why It Is So Hard To Understand The Blur Between Work & Home 😥
    A great write up by my ex-colleague Maddy at the BBC, why it is so hard to place boundaries on time and spaces, and this was before 2020.
    - Read the full story

  7. The Real Story Behind Netflix’s Top 10 Lists ⏯
    Some people, what they really want to see is, what is everyone watching? They want to be in the conversation.'“ — Todd Yellin, Netflix VP of product’
    - Read the full article

  8. The Future Of Shopping 📲
    I have suggested a number of times we are about to see the QVC of everything, live shoppable videos from TV, to social media (TikTok vs Instagram) to search engine result pages, here is a video from how it’s done in China and why so many firms are battling for the future of live shoppable videos
    - Watch the full video

  9. How The Simpson’s Keep’s Predicting The Future 🔮
    A bit of light fun with how The Simpson’s keep’s predicting the events of the future, let’s hope no more political predictions coming true…

  10. Investing Into Female Sport ⚽️
    The euro’s is on but something that has been happening for the last 18 months is investment into female sport and why it is such a compelling space for fans and investors
    - Read why

Important Related Reads:
- Why celebrities are investing in fitness brands

- TikTok UK and Burney Women’s football team are going to stream every live game on TikTok, well play TikTok

Have your say 👇 Vote In My LinkedIn Poll


🎙The Future State Podcast 🎧

This week Nick & I discuss The Future State Of Reality-TV 📺 - yes the return of love island (& a couple of references to too hot to handle on Netflix) and the business element to reality shows, specifically focusing on the mental health side and why brands pay such a premium to be connected! Even when there is so much risk associated.

Sign up to the supporting newsletter or go & listen on Apple or Spotify or wherever you get to your podcasts.


Quote Of The Week:  

The smarter you play, the luckier you’ll be.” ― Mark Pilarski

Let me know if you prefer a shorter or a longer must reads.
Vote for Fewer Stories -OR- Vote For More Stories.


Thanks for reading againthis week Must Readers, have a great weekend!  

Danny Denhard 
Must Reads Editor & Focus Founder. 

❤️ Enjoy this email? Forward it to a friend. 

Got Feedback? Feel free to hit reply if you have questions or comments.

📧 Forwarded this email? Smash Subscribe below 


FYI: 
I have one slot available for paid Management & Exec Coaching & Mentorship

About My Work: I am on a mission to fix the broken world of work with Focus. I am a non-exec director, coach & advising CMO. 
Happily email me for consultancy, I offer business advisory, executive mentorship and coaching and helping companies build the right company culture

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